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About 30A

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Truman: 30A’s Official Mascot

“30A.com has exploded,” said Southern Living. “What started as a way for a family to welcome friends has become an important Gulf Coast tourism tool.”

The company’s growing network includes 30A.com, SouthWalton.com, 30A iPhone, 30A Android, 30Arentals.com, 30Arealestate.com, 30Aclassifieds.com, Grayton.com and 30A Facebook, with over 210,000 fans. Official 30A® products are sold in local stores and at 30Agear.com, and the new 30A Beach Blonde beer will be on tap and in stores this summer.

The company gives away its famous 30A stickers for free in local businesses, with all donation box revenue supporting Alaqua Animal Refuge. Over $50,000 has been raised for for the charity to-date.

“You’ve probably seen them — round, blue ’30A’ stickers — adorning cars on highways all over the South,” said Southern Living. “More than a quarter of a million are now strewn throughout the planet and spotted in places as far afield as Afghanistan, Uruguay and Iceland.”

Featured in Forbes, Entrepreneur, Florida Trend and InformationWeek, 30A’s “local guide” business model, TownWizard, has spread to over 150 markets worldwide.

30A® is a registered trademark of 30A.com, LLC.

Posted on Saturday, June 1, 2013 in Official 30A News
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New ’30A Beach Blonde’ Beer on Tap for Summer

Grayton Beer Company and 30A.com announced a partnership to introduce 30A Beach Blonde. The new beer is expected to be on retail shelves and on tap in numerous Panhandle restaurants and bars later this summer.

30A South Walton Grayton Beer Logo 3001 New 30A Beach Blonde Beer on Tap for Summer

“Over the past few months, the teams at Grayton Beer Company and 30A.com have created the perfect light beer to compliment the popular 30A beach experience,” said Jamey Price, Founder and President of Grayton Beer Company. “It was a natural fit to partner with 30A since the brand has become synonymous with the Gulf Coast lifestyle.”

Price predicts that 30A Beach Blonde will sell extremely well throughout the Panhandle and will have a broader reach in markets throughout the Southeast and U.S. [Follow Grayton Beer on Facebook]

“We created 30A Beach Blonde to retain some lager characteristics, while featuring the flavor profile associated with modern light ales,” said Grayton Beer Company’s Head Brewer Shank, who crafted the tasty new recipe. “It will be a session beer that can be enjoyed by everyone.”

All packaging and marketing material for 30A Beach Blonde will prominently feature 30Aʼs famous round blue logo, which has been seen in magazines such as Southern Living, Atlanta, Beaches, Florida Travel+Life and Entrepreneur, and has been spotted in countries as far away as India, Poland, Iceland, Uruguay, Indonesia, Costa Rica and Thailand. To-date, over 440,000 30A Stickers have been circulated worldwide.

“30A Beach Blonde is an authentic local creation, and we want our fans to be a part of the process and story,” said 30A.comʼs Mike Ragsdale. “We want fans to enjoy 30A Beach Blonde on those long summer days out on the beach, but we also want it to remind them of their time here on 30A, long after they’ve gone home.”

30A.com is now asking its 200,000 Facebook fans to help design the label for the new craft beer. Which is the following labels is YOUR favorite? Vote below, then share your comments on Facebook!

30A South Walton 30A Beach Blonde Labels 960 New 30A Beach Blonde Beer on Tap for Summer

Posted on Saturday, June 1, 2013 in Features, Most Popular, Official 30A News
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Meet Truman … 30A’s Official Mascot!

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“BEFORE”

Truman is a classic 1986 Land Rover Defender 90 (“D-90″), and now he’s our official 30A mascot.

Truman was first put into military service on August 29, 1986 (Registration ID: 61KF77), and the last unit he served was the Royal Wessex Yeomanry, an armored regiment of the British Territorial Army. He was found abandoned on a military lot, so we bought him in August 2012 and immediately began a major restoration project.

The vast majority of the restoration work was done overseas, and we asked our 200,000+ 30A fans for input and help throughout the entire process, including what color we should paint it (we opted for Light Stone, one of the British Ministry of Defense’s official colors).

We incorporated many of your other suggestions as well, including adding a 12,000-lb winch, a rear-mounted British MOD water can, a snorkel, a tone-on-tone 30A logo emblazoned on each door, new seats and more. We even let 30A fans choose its name … and they voted for Truman, after our community’s most famous — if fictional — resident. After much nervous anticipation (and bureaucratic paperwork), our D-90 eventually cleared U.S. Customs in Jacksonville. Then on March 29, 2013 — after 8 long months of work and waiting — Truman finally rolled into Santa Rosa Beach, where he’ll live out the rest of his days basking in our Florida sunshine.

Check out these photos of Truman’s transformation from a military workhorse into semi-retired ‘Sand Rover’:

Continue Reading…

Posted on Thursday, May 30, 2013 in Features, Most Popular, Official 30A News
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“A website that started to promote a small stretch of coastline is fast becoming an international brand.”

Thanks to Laura Hussey and Auriette Lindsey at WEAR-TV (ABC Channel 3) in Pensacola for featuring another wonderful story about our little company! This time, it’s about our world-famous 30A Stickers and the phenomenal growth of 30A.com and the 30A brand.

Click here for the full story.
Posted on Thursday, May 30, 2013 in Features, Official 30A News, Videos
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We just passed 200,000 fans on 30A’s Facebook page shortly after midnight. While it took us three-and-a-half years to reach 100,000 fans, it’s taken less than 12 months to double our size!

To put that number into some perspective, 30A’s Facebook following is larger than the populations of many major U.S. cities, including Little Rock, Arkansas (pop: 195,314); Mobile, Alabama (194,914); Salt Lake City, Utah (189,899); Knoxville, Tennessee (180,761); Jackson, Mississippi (175,561) and Tallahassee, Florida (182,965). It also ranks 30A ahead of many nationally known brands such as Coastal Living (73,081 fans), The New York Post (96,896 fans), The Atlanta Journal Constitution (48,667 fans), Salt Life (185,489 fans) and The Chicago Tribune (71,710 fans), just to name a few. WOW!

We would like to sincerely thank all 30A fans everywhere for supporting our business and beach community.

We plan to celebrate this major milestone during the 30A Day Street Party at NatureWalk this Saturday, May 18th from Noon until 6pm. The party is free and open to the public, and will feature live music by Dread Clampitt, The Forrest Williams Band and Cadillac Willy!

Click here for more info about this Saturday’s festivities!

Posted on Wednesday, May 15, 2013 in Features, Official 30A News
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The 30A Card

30A.com officially launched The 30A Card, a new membership program that offers cardholders exclusive discounts in over 100 local restaurants, shops and businesses, across all South Walton communities from Sandestin to Rosemary Beach.

“Now you can eat, shop, and play at your favorite 30A hot spots, all at a discount,” said local Greg Alsobrook of Cool Coastal LLC, the company behind The 30A Card concept. “We have over 100 merchants participating, including The Red Bar, Camp Creek Golf Club, YOLO Board, V Seagrove, The Fuss Boutique, Central Square Records, Ophelia Swimwear, The WaterColor Store, SunQuest Cruises, Furry Fanatics, Grayton Beach Fitness, La Vie Est Belle, Kilwin’s, Marie’s Bistro, Mitchell’s Fish Market, Raw & Juicy, Shelly Swanger Photography, Allison Wickey Gallery, Yellowfin Ocean Sports and dozens more.”

The 30A Card costs $24.95 and is available for sale now at 30Agear.com and in many local businesses.

“The 30A Card can easily pay for itself with just a single use,” said Alsobrook. “Best of all, it’s absolutely free for merchants to participate, so it’s an affordable and easy way to reach new customers.”

Continue Reading…

Posted on Friday, March 15, 2013 in Features, Official 30A News
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