Grayton Beer Company and 30A.com announced a partnership to introduce 30A Beach Blonde. The new beer is expected to be on retail shelves and on tap in numerous Panhandle restaurants and bars later this summer.
“Over the past few months, the teams at Grayton Beer Company and 30A.com have created the perfect light beer to compliment the popular 30A beach experience,” said Jamey Price, Founder and President of Grayton Beer Company. “It was a natural fit to partner with 30A since the brand has become synonymous with the Gulf Coast lifestyle.”
Price predicts that 30A Beach Blonde will sell extremely well throughout the Panhandle and will have a broader reach in markets throughout the Southeast and U.S. [Follow Grayton Beer on Facebook]
“We created 30A Beach Blonde to retain some lager characteristics, while featuring the flavor profile associated with modern light ales,” said Grayton Beer Company’s Head Brewer Shank, who crafted the tasty new recipe. “It will be a session beer that can be enjoyed by everyone.”
All packaging and marketing material for 30A Beach Blonde will prominently feature 30Aʼs famous round blue logo, which has been seen in magazines such as Southern Living, Atlanta, Beaches, Florida Travel+Life and Entrepreneur, and has been spotted in countries as far away as India, Poland, Iceland, Uruguay, Indonesia, Costa Rica and Thailand. To-date, over 440,000 30A Stickers have been circulated worldwide.
“30A Beach Blonde is an authentic local creation, and we want our fans to be a part of the process and story,” said 30A.comʼs Mike Ragsdale. “We want fans to enjoy 30A Beach Blonde on those long summer days out on the beach, but we also want it to remind them of their time here on 30A, long after they’ve gone home.”