By Laura Braune Smyer
For fifteen years after its inception, 30A’s quaintly idyllic beach community of Seaside was a little-known secret gem of a vacation spot along Florida’s Emerald Coast. But in 1996, the master-planned New Urbanist beach town hit the big time when it was chosen as the primary location for the filming of Jim Carrey’s next blockbuster, The Truman Show.
Acclaimed Director Peter Weir’s wife told him about Seaside, and he was immediately sold on the location. One of Seaside’s original homes — the perfectly precious yellow and white cottage at 31 Natchez Street — was well on its way to becoming perhaps the most recognizable building on 30A.