An Open Letter to 30A Fans:
Since 2007, we’ve worked really hard to build “30A” into a positive lifestyle brand that would make locals, visitors and fans both happy and proud. Last month (July 2014), several local stores began carrying and promoting a full line of knock-off products that feature a logo that’s strikingly similar to our famous 30A logo. In many cases, the logo is printed on very similar-looking (but cheaply-made) products that we believe are intended to confuse our fans into believing that they are buying authentic 30A Gear.
We met with the owner of these stores in-person to politely explain our concerns, but unfortunately the owner does not share those concerns or an understanding of intellectual property. Despite the fact that 30A® has been an officially Registered Trademark since March 17, 2009 (Federal Registration Number: 3,592,837), his stated plans are to continue to sell these knock-off products. So, unfortunately, we are now working through the lengthy and costly legal process to fully enforce our Federal trademark rights.
We do not want to name this person or their stores, nor do we want to hurt anyone’s business in any way, so we definitely won’t ask our 30A fans not to shop there. But we do think it’s very important that we educate our fans — especially unsuspecting visitors — about the important differences between our Official 30A Gear and these new knock-off products: