South Walton Fashion Week released the official schedule for its 2015 festivities including the launch party, runway shows, special designer shows, trunk show events and pop-up shops, all beginning Wednesday, October 7, through Saturday, October 10, in Grand Boulevard at Sandestin’s Town Center, Alys Beach and throughout South Walton.
The Launch Party kicks off SWFW on Wednesday, October 7, from 6:30 – 9 p.m. at the Alys Shoppe in Alys Beach. The speakeasy-themed party is a ticketed event available for purchase at swfw.org. Ticket-holders and guests will have the opportunity to mix and mingle with celebrity judges, emerging designers and models at this event while enjoying craft cocktails and delicious food.
The runway shows begin Thursday, October 8, under the SWFW Tent in Grand Boulevard at Sandestin and continue through Saturday, October 10. Guests can walk the Red Carpet from 5:30 – 7 p.m. each night and enjoy shopping, sushi and a cocktail bar in the ZT Motors Style Lounge.
Pop-Up Shops will be open in the lounge every night for the ultimate shopping experience: 30A Gear, Belle Permanent Cosmetics, Beverly Meets Martin Leather Co., Shine On Living, Dr. Amber Wiebe Santa Rosa Beach Dental, Sushi by Jeff, Magpies Jewelry, The Salty Sparrow and Nicole Paloma. CAA Artists Allison Wickey, Justin Gaffrey, Michael McCarty and Francisco Adaro will also have a pop-up shop featuring their work, and guests can show off their best dresses and smiles in the ‘Smile Booth’, sponsored by Linda Miller. VIP ticket holders will have exclusive access to the Bud & Alley’s VIP Lounge each night, and the evenings will end with an official after-party taking place at Wine World Grand Boulevard.
On Thursday, October 8, VIP ticket holders can access the tent early at 5 p.m. for a sneak peek of the ZT Motors Style Lounge and enjoy complimentary champagne and light bites from the Bud and Alley’s VIP Lounge. Then Fashion Shows on the Vivo Runway will begin at 7 p.m. sharp until 10 p.m. Runway Shows for Thursday include Grand Boulevard Sandestin Retail Stores featuring Pretty Please, Brooks Brothers, Chico’s, Altar’d State, J. Crew, The Orvis Company, J. Mclaughlin, J. Jill and Billabong; Silver Sands Premium Outlets featuring Banana Republic; Southern Coalition of Fashion and Design featuring New Orleans-based designers Les Patin, Andi Eaton, Krystal Frame and Matthew Arthur.
Next, Emerging Designers Cayce Collins, Ragan Creel, Vena Kim and Caroline Smith show their designs and compete for the Emerging Designer of the Year Award. Fab’rik will showcase their looks for the finale show of Thursday night.
‘Willow Loves Fashion Rooftop Presentation’ will jump start Friday, October 9, festivities at The Pearl Hotel in Rosemary Beach from 10 a.m. – 12 p.m. and set the tone for the essence of South Walton style in this picturesque setting with unparalleled views of the Gulf of Mexico. Then Ophelia Swimwear will host a ‘Coast-to-Coast Trunk Show’ at their Seaside boutique from 1-3 p.m. Fashion Shows on the Vivo Runway again begin at 7 p.m. sharp and include Tommy Bahama, Sirens Lingerie with Norma Dean Designs, The Village Boutique and The 30A Collection by Amy Giles featuring Alys Shoppe, De’javu, Beach Folly, Willow+Mercer and Mason. Silver Sands Premium Outlets will also show featuring White House|Black Market and DKNY. Local designer Nicole Paloma showcases her latest designs for the finale of the evening.
Fashionably Late Boutique will kick off Saturday, October 10, events with ‘Bellinis, Bags and Baubles’ featuring Gigi New York bags in Uptown Grayton from 1-3 p.m. Fashion Shows on the Vivo Runway begin at 7pm sharp until 10pm and include Emerging Designers Megan Dean, Darlene, Ariaza, Tara Skelley, Tielr Garsaud and Richelle Valenzuela. Ophelia Swimwear, Silver Sands Premium Outlets featuring Saks Off 5th, Emerging Designer Winner Romey Row, Roy Blake Smith and Amanda Valentine will complete SWFW runway shows.
South Walton Fashion Week is produced by the Cultural Arts Alliance of Walton County, presented by Visit South Walton and Grand Boulevard at Sandestin and sponsored in part by ZT Motors, NationWide Tents & Events, Alys Shoppe, Bud & Alley’s, Vivo Spa Salon, Wine World, VIE Magazine and Sephora.