Merchants of Seacrest Beach

Ophelia Swimwear

Ophelia Swimwear by Photographer Michael Granberry

The Village of South Walton Beach is arguably the “town center” of Seacrest (located between Alys Beach and Rosemary Beach), although Seacrest is a little hard to define because of its sprawling nature. (The name “Seacrest” was said to be coined by Miss Sallie Williams, for her beachfront land that was within the then-undefined space between Seagrove and Emerald Crest.)

The Merchants of Seacrest Beach include several cute shops and restaurants, including La Cocina and Bentley’s, as well as a convenience store called Seacrest Sundries. There are also plenty of ice cream, snack, jewelry and t-shirt shops here too.

The bubbling fountains out front are a persistent hit with bare-footed kids and weary parents seeking a momentary diversion. Moms and daughters will love browsing (and buying) in Ophelia Swimwear, one of 30A’s hottest clothing boutiques.

More 30A Features:

SOLARIS Yacht Offers New Dolphin Cruises

SOLARIS Yacht Offers New Dolphin Cruises

SunQuest Cruises is now offering the only dedicated dolphin cruise in South Walton on their 125-foot SOLARIS yacht. SOLARIS Eco-Dolphin Sunset Cruises will take place weekly through... more
Top 10 Reasons Not To Miss Digital Graffiti at Alys Beach

Top 10 Reasons Not To Miss Digital Graffiti at Alys Beach

Digital Graffiti — a world-renowned projection art festival — is coming up fast on June 4-6, 2015, and today we're bringing you a list... more
SUNDAY: Grand Opening Party at The 30A Store in Seagrove

SUNDAY: Grand Opening Party at The 30A Store in Seagrove

Photo: Sean Murphy Come out and celebrate with us at our grand opening party for The 30A Store in Seagrove on May 31, 2015. The Wide... more
SUNDAY: Join Karuna 30A to Aid Nepal Earthquake Victims

SUNDAY: Join Karuna 30A to Aid Nepal Earthquake Victims

This Sunday, May 31, Karuna 30A will host an all-day event to raise money for The American Himalayan Foundation to aid victims of the earthquakes in Nepal. Come... more
30A Surf Camp: Kids Learn to Ride the Waves

30A Surf Camp: Kids Learn to Ride the Waves

Looking for summer fun for the kids? Check out the new 30A Surf Camp. All summer long experienced surfers will run two three-hour camps a day at... more
15 Thirst-Quenching Cocktails on 30A

15 Thirst-Quenching Cocktails on 30A

By Lauren Lege 30A is most commonly known for its beaches and coastal dune lakes; however, salt water isn’t the only liquid we’re good for.... more
Comment about Merchants of Seacrest Beach:

Leave a Reply