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Kick off the season at our Hometown Holiday Parade & Celebration!

Join us Friday, November 21 at 5:00 PM as Grand Boulevard Town Center transforms into a winter wonderland, aglow with tens of thousands of dazzling white lights.

Our Coastal White Christmas officially begins with the grand unveiling of the holiday lights and a spirited parade down the Boulevard, featuring our tenants, local non-profits, community leaders, and more. And of course — don’t miss the magical arrival of Santa Claus!

Enjoy festive fun for the whole family, including faux snow, complimentary photos with Santa, horse-drawn carriage rides, live entertainment, seasonal refreshments, and more. Stroll the Boulevard, take in the breathtaking lights and our beautifully decorated Town Center tree, and get a head start on your holiday shopping and dining.