Smallcakes Cupcakery and Creamery has found a new home in Seacrest Beach, Florida.
At their new bakery and test kitchen, the critically-acclaimed tastemakers will be offer cupcakes and ice cream in addition to rolling out fresh concepts to over 170 franchise locations across the globe.
The Seacrest Beach headquarters will serve as the corporate test kitchen and training facility for the entire franchise, renowned for using creative flavors, quality ingredients and friendly service to make family-friendly treats.
Dubbed Smallcakes 30A, the new corporate office and test kitchen is located at the Villages of South Walton.
The concept store bakes 18 flavors of cupcakes from scratch daily and churns out 15 flavors of small-batch ice cream, setting the model for franchises company-wide.
Smallcakes bakes 18 varieties of cupcakes daily.
Customer favorites include their birthday flavor, which is topped with mounds of colorful sprinkles, and their salted caramel ice cream.
New to the menu is the Smallcakes Smash, a gourmet cupcake smashed between two scoops of ice cream. (Yum!!)
Smallcakes 30A also fills special orders for catering, birthday parties, weddings and events.
In addition to cupcakes, Smallcakes 30A will offer ice cream and a new treat, the Smallcakes Smash.
“I really think our concept goes well with the lifestyle here,” said owner Jeff Martin. “We are a simple product kind of like the simple beach life. And for those hot summer months, we have amazing ice cream.”
Smallcakes has been recognized by a slew of national media outlets. Martin famously forgot to add the pumpkin to his pumpkin cardamom cupcake during an elimination challenge on Food Network’s “Cupcake Wars.” Despite the blunder, the judges still thought it was one of the best cupcakes they’d ever tasted, putting Smallcakes in the spotlight.
Martin and his cupcakes went on to be featured on the hit daytime TV show “The View.” USA Today named Smallcakes one of the “10 Great Places to Bite into a Gourmet Cupcake” and Restaurant Business listed them as one of the Future 50 fastest-growing small chains in America.
Martin recently published “Buttercream Dreams,” a cookbook featuring 30 of his favorite recipes for iced cupcakes, ice creams and sweet treats that are fun to make and easy to follow. In its pages, Martin shares his experiences starting Smallcakes, creating new flavors, forgetting the pumpkin and the inspiration behind it all, his family.
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The new Smallcakes 30A is located in the Villages of South Walton in Seacrest.
Martin and his wife got married on the beach in South Walton 16 years ago. They continued coming to the area to visit until they recently decided to bite the bullet and move here permanently. They now have a home in Inlet Beach.
“It makes our family happier when we are down here,” Martin said. “So we decided to pack up and move from Kansas and the opportunity for a space came available. We have said for years we would love to open our concept down here when we could. It was really just a perfect storm.”
