Rosé all day permeates the bars and restaurants along 30A. The light, refreshing, popping pink wine pairs perfectly with the sunny days, sugar-sand beaches, and emerald waters on the Gulf Coast. And there is a new bottle on the shelves: 30A 2021 Rosé from Coteaux d’Aix en Provence, France.

Wine industry legend Chan Cox curated this rose for 30A. “The best rosés in the world are made in Provence. Our goal is to find the best wines anywhere for 30A so we purchased an entire container direct from the producer, without several different importers and distributors adding to the cost. We got the best rosé for a better value to the consumer,” Cox said.

30A’s new rosé comes from the Provence region in the southeastern corner of France where the climate draws from its position sitting on the Mediterranean coast of France, bordered by the Rhone River on the west and the Côte d’Azur to the east. 

“It is classic Provence stuff. It is a different style of Rosé than the Willamette bottling but just as great. It is a little drier and has a little bit crisper acidity. Perhaps a little more citrus-like blood orange comes through than the very strawberry-driven notes on the Willamette bottling,” Shaun Brown, Director of Sales for Chan’s Wines, said. 

The approximately 3000 hours of sunshine per year, long, dry summers ideal for harvesting, and valuable “Mistral” winds keep vines clear of pests and fungus.

Provence is one of the oldest wine-producing regions in France—vineyards here date back as far as 600 BC. In the 15th century, they became prized by the Royal Courts of Europe. It is the only region focusing on rosé production and even has a research facility, Rosé Research Center, dedicated to helping winemakers preserve Provence’s iconic rosé style while navigating the challenges of climate change. And it’s housed in an iconic peachy-pink farmhouse.

Environmental factors spurred the pivot from Willamette Valley to Provence rosé, according to Brown. “Oregon has had fires and shortages. The wine supply necessary to meet growing demand just wasn’t going to be there. We were saddened to lose the original source, but soon realized it was an opportunity to secure Rosé from the most famous region producing it on Earth, Provence.”

30A rosé wine is a blend of Syrah (40%), Grenache  noir (30%) and Cabernet Sauvignon (30%). This wine is characterized by its aromatic richness, complexity and freshness. The grapes are harvested at sunrise when temperatures are as low as possible. It benefits from the limestone present in the geology of the region, delivering full fruit tempered by crisp acidity.

A glass brings you right to fields of lavender, craggy mountain racing roads, and luxurious coast that are hallmarks of Provence.

Enjoy this friendly rosé as an aperitif, accompaniment to crisp summer salads, or coastal seafood. Or just grab a glass to toast the sun as it descends on another beach-filled day.

Ask for 30A Wine in your favorite local markets and restaurants.