Sandcastle Escapes Vacation Rentals announced the launch of a new Pay It Forward campaign, an initiative the company hopes will kickstart a community-wide do-good movement.

Throughout the summer, the Sandcastle Escapes Paperboys have been roaming South Walton and Destin delivering their new Sandcastle News newspaper, while also dispensing gift cards, doing good deeds, and spreading warm, southern hospitality. Of course, the concept of “Pay it Forward” is asking the beneficiary of a good deed to repay it to others instead of to the original benefactor.

“We are very excited about this campaign, and we are hopeful that we can attract all of the community, visitors, local residents and businesses to participate and embrace the concept as well,” said Taylor Williams, President of Sandcastle Escapes. “Everyone could use a little ‘pay it forward’ in their lives, whether they are on the receiving end, or the giving end.”

Sandcastle Escapes’ paperboys will be handing out gift cards and goodies from a variety of local business including The 30A Card, TheSeaside REP, Silver Sands, 723 Whiskey Bravo, Fudpucker’s, Publix, 30A Life and more.

Sandcastle Escapes invites everyone to join the “Pay It Forward” efforts by following the newspaper boys journey and sharing their sightings. A map of the newspaper route can be found in Sandcastle Escapes’ social media sites (Facebook, Twitter, Instagram) where everyone is also encourage to use the hashtag #payitpaperboy to share their sightings, good deeds and experiences.

For more info, call 888-650-2753 or visit sandcastleescapes.com