WaterColor Merchants is located in the fashionable heart of the beautiful 30A. This collection of shops, boutiques and merchants features glamorous, one-of-a-kind surprises in a relaxed and friendly location. The WaterColor Merchants include Barefoot Princess, Beachfolly, The Blue Giraffe, The Fuss, Island Clothier, Little Red, Old Florida Outfitters, The Premier Property Group, The WaterColor Store, Wine World and YOLO Board Adventures.