The 30A Company announced an expanded partnership with Inked Brands, an influencer commerce company. The new agreement is designed to dramatically grow 30A’s product division, including 30A recycled apparel, which is made from recycled plastic water bottles.
“Our sales have grown beyond what we can fulfill locally, so Inked is helping us take 30A product development and distribution to the next level,” said JoAnn Ribaudo, 30A’s Chief Operating Officer. Ribaudo said Inked will help the company create and launch new 30A products, and to deliver online orders faster and farther, including internationally.
“30A is the ultimate beach influencer, and we can’t wait to introduce 30A’s laid-back lifestyle to new audiences,” said April Foster, founder and CEO of Inked Brands.
In addition to growing 30A’s apparel line, Inked has licensed the right to manage 30Agear.com, 30A retail locations and 30A’s wholesale network. 30A-brand products are currently sold in over 400 stores nationwide, including the company’s three official 30A stores in Gulf Place, Rosemary Beach, and Seagrove, Florida.
“Inked will focus on growing 30A e-commerce and retail opportunities, while we continue to do what we do best, which includes expanding the 30A brand and sharing compelling stories from the beach,” said Ribaudo. “It’s a very exciting new chapter and opportunity for all of us.”
