JVC Broadcasting, one of America’s largest independent and locally-owned broadcast and entertainment companies recently announced the return of Highway 98 Country’s 12^th Annual Bikes or Bust beginning Friday, December 1, 2023. Highway 98

Country’s afternoon personality Scott Mallory will spend 98 straight hours suspended high above Uptown Station-Fort Walton Beach to collect new bikes, and toys and raise awareness for Emerald Coast Toys for Tots.

To ensure every child along the Emerald Coast gets a new bike this Christmas, Mallory will spend 98 continuous hours camping atop a 30-foot-tall scissor-lift, with only a tent and sleeping bag to protect him from the elements! 

This event will encourage listeners, community members, and local businesses to donate new bikes and helmets for children of all ages. The gifts will be distributed by Emerald Coast Toys for Tots.

Bikes or Bust will take place at Uptown Station, located at 99 Eglin Parkway NE in Fort Walton Beach.  Mallory will go up on the scissor lift at 10 am, Friday, December 1, and will arrive back down to solid ground on Tuesday, December 5.  Local volunteers along with representatives of JVC Broadcasting Fort Walton Beach will be on site collecting donations and assembling bikes for Emerald Coast Toys for Tots.

For more info about Bikes or Bust, visit Highway98Country.com.