Missy Robertson in “Crochet Off-Shoulder Top With Flounce Sleeve” by Missy Robertson of Southern Fashion House’s Spring Collection
MISSY ROBERTSON was busy long before the fame of A&E’s Duck Dynasty ever came knocking on her door. And as the wife of Jase Robertson — one of A&E Ducky Dynasty’s central figures — Missy’s days demanded an increasing number of public appearances. But despite the challenges of newfound fame, something beckoned Missy to fill what she recognized as a significant void in the fashion industry.
“I felt there was a void in the market for active, busy, working moms who want to look ‘put together’ without having to put a lot of effort into it, while staying modest and age-appropriate,” said Missy.
The result is a new clothing line called Missy Robertson by Southern Fashion House, a collaboration with Stephanie Carter’s Southern Fashion House, based here in Santa Rosa Beach. Southern Fashion House also produces the well-known clothing lines Judith March and Jacque+Janis, and operates numerous DejaVu boutiques, one of which is located along Florida’s Scenic Highway 30A in Seaside.
Their new clothing collaboration mixes vibrant colors and patterns with slightly longer hemlines, resulting in fashion that is figure flattering, age appropriate and yet still contemporary.
“These styles are reflective of the fun new fashions that can always be found in the junior section of department stores,” said Missy. “However, the silhouettes in the collection are intended to flatter women of all ages, shapes and sizes.”
Stephanie Carter and Missy Robertson
Missy said she initially thought that the target consumer would be a woman like herself — a busy, working mom who is always on the go. That is, until her 19-year-old cousin began borrowing pieces from her.
“My 84-year old grandmother has also picked out a few pieces for herself,” she said. “It seems to appeal to all ages, and that thrills me.”
Their 2014 Spring Collection — debuting this month at Market in Atlanta, Dallas and Las Vegas — consists of approximately 55 pieces including dresses, sportswear, light cover-ups, and mix-and-match tops that are both versatile and affordable.
“I have always wanted to do a line with longer hemlines but simply needed the inspiration to do so,” said Southern Fashion House’s Stephanie Carter. “When I met Missy, she inspired me to put the collection together using my design and retail background, and so our collaboration began.”
The collection’s retail prices will range from $54 to $120, with the average price being in the $80 range. The collection will be available in select department stores, as well as in select boutiques across the U.S., Canada and Mexico.
Corporate and sales inquiries should be directed to Southern Fashion House at 850-267-0293.
