Welcome to The Jewel, where Modern Jewelry is Redefined for the customer who, in a world filled with abundant choices, knows the only one that matters is the one that brings joy and celebration into their lives. The Jewel is the new iteration of Destin Jewelers, a landmark jeweler in business for the past 40 years in the heart of Destin and Miramar Beach. The Jewel is located in Grand Boulevard Town Center. This modernized rebranding of Destin Jewelers has the same core principles: quality, customer service, unique and beautiful jewelry, and a celebration of women and their power to shine! Owner/proprietor Lisa Peters has owned Destin Jewelers for the past 25 years.

“I love what I do and am passionate about the designers that I select,” Peters said. “They represent both traditional and innovative designs you won’t find everywhere. It has always been important to me to seek new and emerging artists that are redefining the jewelry of today!”