Willow  + Mercer is the newest addition to the Willow Boutique family. Carefully curated by owners Celia Roberts Tucker and Cindy Krutz, the Willow brand has been making a name for itself on 30A, bringing beach chic styles and in-demand designers to the area since 2007.

Willow + Mercer embodies confident, savvy style for both men and women that is street-chic and on trend. With the newest store, shoppers experience a glamorous atmosphere with an aesthetic fused from Ibizan elements, urban texture, glossy details and coastal luxury. The expansive space features a shoe salon, bar area, men’s department and colorful lounge, in addition to its wide array of women’s clothing and accessories.

Shoppers can discover new designers and leave with a style that works just as easily along 30A as it does in the cities from which they travel. Lines include DVF, Iro, Vince, Elizabeth & James, Kelly Wearstler, Figure, Loeffler Randall, Raquel Allegra, Frame, Dee Keller, Mother, By Malene Birger, 3.1 Philip Lim, MadeWorn, Figue, Xirena, Haute Hippie and more.