Florida’s Scenic Highway 30A is a two-lane road that hugs the beach in Walton County, Florida (sometimes also known as South Walton). Famous for its emerald waters and stunning white sand beaches, Scenic Highway 30A is dotted with quaint and upscale beach communities, funky beach bars, world-class restaurants, 25,000 acres of protected state forest and rare coastal dune lakes. The 30A brand was born here, inspired by our laid-back small town lifestyle.