The Pearl — the new ultra luxury boutique hotel located in the idyllic beach town of Rosemary Beach — is officially open. And it’s truly extraordinary, in every sense of the word. You’re not just getting a place to sleep here… you’re getting an experience.

While it’s impossible to capture such an experience through photos alone, here’s a small glimpse of what’s waiting for those guests who are fortunate enough to savor such a unique destination.

The Pearl’s simple and inviting reception area features hand-blown Venetian sculptures, with teasing glimpses of the Havana Beach restaurant and pool deck.

Located in the hotel’s renovated clock tower, The Pearl Suite features a spacious living room, along with endless vistas of the Gulf and of Rosemary Beach’s enchanting skyline.

When not relaxing in their rooms, guests can enjoy a locally-inspired treatment at the intimate spa, spend the afternoon reading in a poolside cabana, or kicking-back Gulf-front under one of The Pearl’s oversize beach umbrellas.

Havana Beach’s Veranda boasts a breezy Gulf view, as well as an idyllic perch from which to watch Rosemary Beach’s quaint pedestrian life.

Each guest room is a luxurious retreat accentuated by hand-selected furnishings, private balconies, and expansive bathrooms.

Havana Beach’s bar has already become one of 30A’s hottest hangouts for foodies, socialites and cocktail aficionados.

The Pearl features attractive facilities for corporate meetings, weddings and other intimate events. And it’s just 20 minutes away from Northwest Florida Beaches International Airport (ECP).

Chef Guerra joins The Pearl from the Montage Deer Valley in Utah, and offers Havana Beach guests the opportunity to celebrate ingredients and flavors indigenous to the southern coastal region.

For reservations, visit www.thepearlrb.com or call 850-588-2881.