Merchants of Seacrest Beach

Ophelia Swimwear
Ophelia Swimwear by Photographer Michael Granberry

The Village of South Walton Beach is arguably the “town center” of Seacrest (located between Alys Beach and Rosemary Beach), although Seacrest is a little hard to define because of its sprawling nature. (The name “Seacrest” was said to be coined by Miss Sallie Williams, for her beachfront land that was within the then-undefined space between Seagrove and Emerald Crest.)

The Merchants of Seacrest Beach include several cute shops and restaurants, including La Cocina as well as a convenience store called Seacrest Sundries. There are also plenty of ice cream, snack, jewelry and t-shirt shops here too.

The bubbling fountains out front are a persistent hit with bare-footed kids and weary parents seeking a momentary diversion. Moms and daughters will love browsing (and buying) in Ophelia Swimwear, one of 30A’s hottest clothing boutiques.

Enjoy a spring getaway at Alys Beach, the premier luxury resort town on Florida's Gulf Coast. Alys Beach is a unique New Urbanist community that combines stunning architecture with the gracious character of courtyard living. Guests can tailor their vacation to include the finest culinary talents in the region, distinctive shopping choices, outdoor activities on an exclusive beach, winding nature trails, and a state of the art wellness center. The utmost in beauty and luxury awaits.