Merchants of Seacrest Beach – 30A

Merchants of Seacrest Beach

Ophelia Swimwear

Ophelia Swimwear by Photographer Michael Granberry

The Village of South Walton Beach is arguably the “town center” of Seacrest (located between Alys Beach and Rosemary Beach), although Seacrest is a little hard to define because of its sprawling nature. (The name “Seacrest” was said to be coined by Miss Sallie Williams, for her beachfront land that was within the then-undefined space between Seagrove and Emerald Crest.)

The Merchants of Seacrest Beach include several cute shops and restaurants, including La Cocina as well as a convenience store called Seacrest Sundries. There are also plenty of ice cream, snack, jewelry and t-shirt shops here too.





The bubbling fountains out front are a persistent hit with bare-footed kids and weary parents seeking a momentary diversion. Moms and daughters will love browsing (and buying) in Ophelia Swimwear, one of 30A’s hottest clothing boutiques.