WALTON COUNTY, Florida – April 20, 2011 – 30A.com announced the acquisition of the website domain name, SouthWalton.com. The URL joins a family of other brands owned by the company, including Grayton.com, 30-A.com, ThirtyA.com, 30Arealestate.com, 30Arentals.com, 30Abeaches, CoastalDuneLakes, 30Atv, 30Anews, TheBeachHighway and over 150 other domain names related to the region.
“Everyone knows where 30A is, but there’s always been some confusion about how to brand the broader region,” said 30A.com’s Mike Ragsdale. “With civic institutions already in place such as South Walton High School, South Walton Fire District, South Walton Courthouse Annex and South Walton Coastal Branch Library — in addition to the recent ‘South Walton: To Each, Your Beach’ marketing initiatives announced by our Tourist Development Council — it’s clear that the ‘South Walton’ brand is here to stay.”
30A purchased the domain name from Robert Nelson of I Fix Computers, Inc. in DeFuniak Springs.
“I like what Mike’s doing with 30A.com, and I’m happy that we were able to strike a deal,” said Nelson, who has owned the domain name since 1997. “I know he plans to use it to promote our community and local businesses.”
Terms of the acquisition are undisclosed, and Ragsdale said that the company is not yet ready to share its vision for the brand.
“It’s a very exciting opportunity, and it’s also a responsibility that we take very seriously,” said Ragsdale. “Right now, we just know that owning SouthWalton.com will enable us to drive even more visitors to local businesses, charities and events.”