Meet the Locals: Rob ‘Kingfish’ Wood Finds the Key to Life on the Beach

“Every day is a holiday,” says Rob Wood, a 30A local who can be found most days enjoying life on Grayton Beach.

This mindset, Wood says, is the key to happiness, and after escaping the rat race of a long corporate career, he has found that happiness here on 30A. Wood sat down with 30A Radio to chat about his life journey and his book, The Kingfish Way, which promotes living in the moment and forging a full and happy life.

Wood has worked in accounting, manufacturing, human resources, consulting, stock market trading and public speaking, and now that he’s settled here at the beach, he’s working to foster and grow entrepreneurial opportunities for others.

Check out Wood’s book, The Kingfish Way.


Enjoy a summer getaway at Alys Beach, the premier luxury resort town on Florida's Gulf Coast. Alys Beach is a unique New Urbanist community that combines stunning architecture with the gracious character of courtyard living. Guests can tailor their vacation to include the finest culinary talents in the region, distinctive shopping choices, outdoor activities on an exclusive beach, winding nature trails, and a state of the art wellness center. The utmost in beauty and luxury awaits.