New Spring Collection, Same Iconic Beach Happy Spirit!

This spring brings a fresh wave of coastal style on Florida’s Scenic Highway 30A, with 30A Gear’s fourth outpost now open in Blue Mountain Beach. Located inside the popular health food store and juice bar For the Health of It, the new retail space makes it easier than ever to shop 30A’s signature coastal apparel.

Nestled between the funky vibe of Grayton Beach and the artsy buzz of Gulf Place, this scenic stretch is home to rare coastal dune lakes, lush nature trails, and the highest elevation along the Gulf of Mexico, making it a serene paradise for beach lovers. With its laid-back energy, outdoor adventures, and vibrant local scene, Blue Mountain Beach is the perfect setting for 30A’s newest retail location.

At For the Health of It, visitors can grab a refreshing smoothie while browsing their favorite 30A Gear staples along with specialty pieces inspired by Blue Mountain Beach’s unique charm.

Designed for effortless coastal living, the new location embodies everything the brand stands for: easy-going style, comfort, and that signature Beach Happy state of mind.

More Than Just Gear—A Lifestyle for Beach Lovers

A true embodiment of coastal living, the 30A brand reflects the carefree spirit and natural beauty of Northwest Florida’s sugar-white beaches and emerald waters in everything it creates.

As the go-to resource for all things Scenic Highway 30A, 30A.com connects beach lovers to a world of coastal lifestyle essentials. From apparel and Beach Happy Magazine to Beach Happy Cafe, 30A Real Estate, and fan favorites like 30A Beach Blonde Ale and Premium Wines, every offering is designed to bring a slice of paradise wherever you are.

“30A is more than a destination; it’s a community and a mindset,” said Gary John, CEO of The 30A Company. “It’s where people come to slow down, soak in the beauty, and embrace the beach life. Our goal is to make that feeling accessible to everyone, whether you’re here on the Gulf Coast or miles away. Our new Blue Mountain Beach outpost is another way to bring that connection to life.”

Coastal Essentials, Made for the Gulf (and Beyond)

30A Gear has evolved in recent years, elevating its designs and product quality while embracing its laid-back roots. Fans can snag classic logo tees on the bestselling Comfort Colors t-shirt, but now the collection also includes higher-end garments like Free Fly’s bamboo sun-protective gear, offering a stylish blend of performance and comfort.

With a focus on timeless, effortlessly cool styles, every piece reflects modern trends while staying classic enough to wear year after year. The brand’s commitment to sustainability is also woven into its bestsellers, such as the 30A Block Logo Applique Recycled Sweatshirt, made from repurposed materials in appreciation of Florida’s stunning coastline.

From Stickers to Style

If you’ve spotted those iconic blue 30A stickers on cars, coolers, or even across the globe, you’ve witnessed the brand’s far-reaching influence. With over 5.8 million stickers out in the world, what started as a small coastal symbol has grown into a global lifestyle movement, dressing up beach lovers in ultra-soft tees, sweatshirts, and accessories that radiate Gulf Coast charm. But it doesn’t stop at clothing. Expanding into effortless everyday must-haves, 30A now offers everything from Beach Happy Cafe’s delicious bites and Saltie by 30A Haircare (for that perfectly tousled, salty-hair look) to its beloved 30A Beach Blonde Ale—an ice-cold essential for toasting golden hour views.

“30A isn’t just a brand—it’s a way of life,” said JoAnn Ribaudo, 30A’s chief revenue officer. “Our apparel represents the laid-back, coastal spirit that has drawn people to this special stretch of Florida for generations. What started as a simple idea to celebrate the beauty of 30A has grown into a beloved lifestyle brand, with our iconic designs bringing a sense of nostalgia, happiness, and relaxation to anyone who wears them. Whether it’s a soft, sun-faded tee or a cozy hoodie, each piece connects people to their favorite beach memories and the feeling of being on ‘beach time,’ no matter where they are.”

With the new Blue Mountain Beach outpost, it’s easier than ever to bring a piece of 30A’s laid-back luxury into your life.

Spring’s Trendiest Beach Staples

As the season shifts, it’s the perfect time to refresh your coastal wardrobe.

This spring, 30A Gear is expanding its line of classics while introducing limited-edition pieces and fresh colors. Expect soft pastel sweatshirts, fresh hues of basic tees, and a palette of light blues, warm yellows, and deep navy—perfect for effortless beach days.

For those looking for an instant fan favorite, the Thirty-A Script Hat has quickly become a must-have, available in classic coastal tones and SEC collegiate colors. And for the eco-conscious, the 30A Block Logo Applique Recycled Sweatshirt remains a top pick, blending comfort with sustainability.

A Little Extra Coastal Cheer

With a vibrant community and over 1.7 million social media fans, 30A has made a lasting impact. Having raised over $3.4 million for coastal charities, the company remains dedicated to protecting the environment that inspires it all.

What’s Next: More Ways to Shop & Collaborate

As 30A Gear continues to grow, the brand is expanding its reach beyond its flagship stores. More local partnerships and collaborations with business owners, creators, and events will make 30A Gear even more accessible throughout the community.

A major highlight is the growing 30A Gear wholesale program. Fans will soon find 30A products inside top local shops and restaurants, making it easier than ever to shop the brand while exploring the Gulf Coast. Interested in carrying 30A merchandise in your store? Learn more about becoming an authorized 30A brand retailer at 30A.com/wholesale.

Swing by This Spring

The new Blue Mountain Beach outpost is officially open, making it a breeze to shop your favorite 30A tees, hats, drinkware, and more. Here’s to sunshine, salt air, and effortless 30A style in Blue Mountain Beach.

Not on 30A? No worries! Shop the full collection online at 30Agear.com and stay Beach Happy wherever you are.