Seaside will ring in the season on Saturday with a parade down 30A, visit with Santa and celebratory illumination of the town’s thousands of holiday lights.

The parade kicks off at 4 p.m. Saturday in front of Seagrove Plaza and heads 1.5 miles west towards the Seaside Town Center. Grab your spot along the route early or join in the fun as locals and visitors, decked out in their holiday best, march down Scenic Highway 30A to ring in the season.

Parade participants should meet at Garrett Realty on 30A no later than 3:15 p.m. with decorated entries. Registration for parade participants is required and must be made no later than Wednesday, November 26. Spectators should grab their spots early before the road is closed to traffic for the parade.

Immediately following the parade, at Seaside, welcome Santa and Mrs. Claus to town. Santa will take the stage at the Seaside Amphitheater and invite all kids to sing along with him. Then, the countdown begins and on cue and in unison, Santa will “Turn on the Town” with the magnificent 24-foot Christmas tree coming aglow and all of downtown Seaside illuminating with bright, holiday lights.

Santa will be available for pictures following the ceremony from 5:30 to 8 p.m.

Find more on Seaside’s events calendar.