South Walton Fashion Week — to be held October 11-13 in Grand Boulevard’s Town Center at Sandestin — calls for aspiring designers and models. Designers and models may apply now through September 3, 2013.

Applications must be submitted at swfw.org.

Designer finalists will be chosen and invited to attend South Walton Fashion Week with complimentary lodging, where they will showcase their designs on the Emerging Designer Runway.  

The winner will then be selected by a panel of celebrity judges including Cassie McConnell Kelley, author of style blog Womanista.com and wife of Lady Antebellum’s Charles Kelley, and Holly Williams, musician, author of the trendsetting blog TheAfternoonOff.com and owner of Nashville boutique H. Audrey.

All My Children star Heather Roop will host the week’s festivities.

The Emerging Designer will be awarded a cash prize of $1,500, a custom photo shoot by renowned fashion photographer Hayley Greene of Good Green Photography and rights to all images, a spread in the November/December issue of fashion and style magazine, VIE and a six month-long storefront display in Grand Boulevard’s Town Center at Sandestin. 

The winning model will be awarded a cash prize of $500, a custom photo shoot by renowned fashion photographer Hayley Greene of Good and Green Photography and rights to all images, a spread in the November/December issue of fashion and style magazine, VIE and will be named the face of 2014’s South Walton Fashion Week featured in all marketing collateral. The model competition winner will be announced on Saturday night.

Tickets are available by visiting swfw.org. Ticket pricing and event schedule below (all schedules subject to change):

FRIDAY, OCTOBER 11, 2013 ($50 Advance / $65 Door)

— VIP Party: 5:00-6:00pm – Invitation Only

— Pre Party + Style Lounge: 6:00 – 7:00PM

— Exclusive Runway Shows: 7:00-9:00PM

— SHOPTHEBLOCK: 9:01PM – 11:00PM

— Exclusive After-Hours Styling/Shopping Experience

SATURDAY, OCTOBER 12, 2013 ($50 Advance / $65 Door)

— Pre-Party: 5:00PM – 6:00PM

— Exclusive Runway Shows: 6:00PM – 8:00PM (Lineup TBA)

— Emerging Designer Show: 8:00PM – 9:00PM

— After-Party: 9:00PM – 11:00PM (Featuring DJ Brian B)

SUNDAY, OCTOBER 13, 2013 ($20 Advance / $25 Door / Students Enter Free)

— Sunday FunDay Kid’s Fashion Show: 2:00PM – 4:00PM

South Walton Fashion Week’s Runway and Fashion Partners — including A Southern Fashion House, The Alys Shoppe, Seaside Style, 30A.com, Ophelia, Nicole Paloma, Jewel Toffier, Sirens at the Beach, Grand Boulevard and Island Clothiers — will host events surrounding the official schedule including trunk shows, champagne brunches, parties and more. These events will be posted on SWFW’s Facebook page and website.

Guests are encouraged to showcase their personal style at every SWFW event as 30A Street Style will capture all of the fun fashion moments and share them in real time through social media. 30A Street Style is the area’s fashion-focused e-zine dedicated to bringing real people and real fashion to the South Walton area.

For sponsorship opportunities and more info, contact (850) 622-5970, [email protected] or visit swfw.org.