Driftwood Guitars recently announced their partnership with the St. James’s House, one of Britain’s leading custom publishers, to be a participating patron at this summer’s Rolls-Royce Owners’ Club (RROC) event in Lake Tahoe, California.
The invitation to become a patron is an invite selection only to some of the most respected and elite brands in the world, often noted for craftmanship and detail.
On behalf of Rolls-Royce, St. James’s House extended the invitation to Chris Alvarado and Driftwood Guitars. It is a rare opportunity to be a participating patron at the annual summer gathering of the RROC. In addition to being part of the rally event, St. James’s House has also offered Driftwood Guitars the opportunity to be featured in its World of Luxury book launch.
Since it was established in 1904, Rolls-Royce has become a byword for quality and the ultimate standard in luxury. Driftwood Guitars was honored when St. James’s House contacted them on behalf of Rolls-Royce, whose representatives had noticed the quality craftsmanship in Alvarado’s guitars.
“St James’s House works hard to identify a select group of quality companies for inclusion in this project. I am delighted and honored to be included in this elite group,” said Chris Alvarado, Owner & Luthier, Driftwood Guitars.
“By participating, my company will be positioned among some of the world’s most respected brands.”
The annual RROC event is one of the world’s most celebrated luxury events where more than 1,000 Rolls-Royce and Bentley motorcar owners and their VIP guests gather together. This year’s gathering promises to be nothing less than spectacular. This year’s event will take place in beautiful Lake Tahoe at the Resort at Squaw Creek.
RROC will also unveil its newest publication, Strive for Perfection – A Journey into Design, Luxury & Quality, in which Driftwood Guitars will be prominently featured.
Driftwood Guitars will also be a participating patron at this summer’s event, and will have three of their most customised guitars on display and sale, ranging in price from $10K to $16K.