Shine On Living and The 30A Company announced the launch of a new line of high-quality sun care products that are friendly to fragile marine eco-systems. Both companies are based in Santa Rosa Beach, Florida.
Many sunscreens on the market contain oxybenzone and octinoxate, chemicals that harm the environment and destroy marine eco-systems, including coral reefs. The new 30A® branded line of sun care products features 30A SPF 30 Sunscreen, which is free from these harmful additives. Instead, the new line uses zinc oxide to protect against UVA and UVB rays.
Along with the 30A Sunscreen, 30A Aftersun & Every Day Moisturizer, and 30A Aloe Recovery Gel are also part of the new line of 30A branded products developed by Shine On Living.
The products are made with natural, organically grown ingredients and are sold in recyclable packaging.
Hawaii and Key West were among the first destinations to ban sunscreens which contain the environmentally harmful additives oxybenzone and octinoxate. These substances can harm developing coral, increase coral bleaching, and cause genetic damage to coral and other marine organisms. The state of Florida and many other coastal communities are considering similar legislation.
In 2016, 30A launched a line of shirts made from recycled plastic bottles to help reduce the amount of plastic going into landfills and waterways. An interest in eco-responsible sunscreen followed suit. “As a coastal brand, we strive to create products that not only reflect our sincere love of the beach, but also demonstrate our responsibility to leave the lowest impact possible on the environment around us,” said Mike Ragsdale of 30A.
“Along with The 30A Company, we share a passion for the beach and preserving our natural environment. Both of our companies are committed to supporting and educating consumers about marine eco-systems and helping to protect them just as we protect our own skin,” said Keith Miller of Shine on Living.