Plans Finalized for Active Adult Community, Latitude Margaritaville Watersound - 30A

Plans Finalized for Active Adult Community, Latitude Margaritaville Watersound

Posted Jun 20, 2019

Master developer Minto Communities USA, lifestyle brand Margaritaville Holdings and The St. Joe Company announced the official formation of their joint venture to develop Latitude Margaritaville Watersound, an active adult community in Florida’s Panhandle region located in Bay County near Panama City Beach and the scenic 30A corridor.

The community is projected to break ground by the end of 2019.

The first phase of the project is anticipated to include approximately 3,500 homes with supporting sales center, community amenities and infrastructure for the 55-and-better community. The sales center, model homes, and first phase of the Latitude Margaritaville Watersound community will be located west of Highway 79 and north of the intersection with Highway 388 in Bay County.

Renderings of the planned community

St. Joe owns approximately 15 miles of frontage on the Intracoastal Waterway connecting West Bay with Choctawhatchee Bay, and it is expected that the community will receive the benefit from the spectacular vistas and recreational opportunities that surround it. Latitude Margaritaville Watersound is in the heart of St. Joe’s Bay-Walton Sector Plan that is entitled for 170,000 homes.

Latitude Margaritaville Watersound is the third community to be developed by Minto and the first to be developed in partnership with St. Joe. The first two Latitude Margaritaville communities are located in Daytona Beach, Florida and Hilton Head, South Carolina.

Jorge Gonzalez, president and CEO of St. Joe stated, “We are pleased to announce the execution of the definitive joint venture agreement with Minto and the project groundbreaking in late 2019.”

“In addition to being in close proximity to these terrific natural amenities and facilities, the planning process for a new marina village and commercial district immediately adjoining Latitude Margaritaville are already underway.”

Minto’s Latitude Margaritaville Division President William Bullock notes that, “A little over a year ago, we announced our intent to join forces with St. Joe and, during that time, we have engaged in extensive research and planning culminating in the recent finalization of the partnership structure. This amazing property presents a unique opportunity to deploy the four pillars of the Latitude Margaritaville lifestyle: food, fun, music and escapism in one of the country’s most beautiful and desirable locations.”

John Cohlan, chief executive officer of Margaritaville Holdings, said, “Latitude Margaritaville Watersound is about so many of the good things in life – friends, relaxation, fun, outdoor recreation and entertainment.”

For more information on Latitude Margaritaville and to sign up to receive regular development updates, visit