YOLO Board, LLC, has appointed Shane Sauer as Creative Director for the Florida-based stand-up paddle lifestyle retailer.

In his role, Sauer will oversee web marketing and video production for all YOLO Board brands including YOLO Bike Co., YOLO Paddle Co. and the company’s lifestyle apparel line.

Born and raised in Destin, Florida, Sauer earned a Bachelor’s of Fine Arts in Motion Picture Television and Recording Arts from Florida State University. He began his career as a freelance filmmaker in 2002 and spent six years in New York City working on feature films, commercials, documentaries and music videos.

“Bringing Shane on board in a larger capacity was a natural next step for us,” said Jeff Archer, YOLO Board’s CEO. “We had the good fortune of working with him on a freelance basis over the years, and could always depend on him to deliver solid production and killer creative. Having his commitment and enthusiasm full time in this new role is a big positive for the future of YOLO Board’s branding efforts.”

One of the first YOLO videos produced by Shane back in 2010.

In 2007, he relocated back to the Emerald Coast and pursued a career as a teacher at Niceville High School. There he pioneered the efforts behind the modernization of Okaloosa County School District’s IT department by establishing a state-of-the-art classroom and studio and pushing the video and motion graphics program into the 21st century. Additionally, as an Apple Certified Instructor, he made Okaloosa County one of the first school districts to offer Apple Authorized training and testing.

“I’m looking forward to maximizing the skills that are most useful for YOLO Board’s success,” adds Sauer. “If it means hanging off a cliff to capture a photo or doing hours of keyword research online, I’ll do any of that. These guys are some of the coolest people I’ve ever met. I’m so glad to be here.”

Sauer resides in Destin with his wife Crissy, daughter Kai and son Bodhi.

Check out more of Sauer’s YOLO videos here.