This year’s South Walton Fashion Week, taking place October 5 through 9 in venues throughout South Walton, will feature celebrity designer Christian Siriano. The 30A Company will have its own runway show, too, featuring our new dumpster diver line, our latest innovation in design and beach-inspired fashion.

The 30A Company will be featured on Friday night at 30A Avenue, hitting the runway with our new eco-friendly Dumpster Diver line. The line is made from recycled water bottles and other plastics blended with recycled cotton, producing soft and light garments perfect for the beach lifestyle and culture. Each piece saves 6 to 10 water bottles from the landfill. Learn more here.

Celebrity designer Soriano will hit the runway on Saturday night.

His designs have been worn by some of the world’s biggest stars, including First Lady Michelle Obama, Rhianna, Oprah, Lady Gaga and Scarlett Johansson.

In its fourth year, South Walton Fashion Week is a large-scale, multi-day event that celebrates high fashion by featuring national, regional and local designers, retail boutiques, emerging designers, and a model competition. Runway shows, trunk shows, parties, and presentations will take place in beach neighborhoods throughout South Walton Wednesday through Saturday.

Get the scoop on South Walton Fashion Week in this 30A Radio interview!

Get the full schedule by downloading the SWFW app for Apple or Android devices.

A VIP Christian Siriano trunk show will take place at Alys Beach’s Caliza Pool and Alys Shoppe on Friday, October 7, and Mr. Siriano’s designs will also be featured on the Fashion Week runway on Saturday, October 8.

Sirian will be joined on the special guest panel by international artist Ashley Longshore (Anthropologie), television star Becca Tilley (The Bachelor), fashion photographer Carlo Pieroni, supermodel Carol Wilson, model agent Jenni Lubo (Click Models), and more to be announced soon.

Prime-time runway shows will take place at 30A Venue (30Avenue) on Thursday and Friday and at 560 Grand Boulevard (Grand Boulevard) on Saturday. VIE Magazine will host the official Launch Party, ‘The Get Down’ at their headquarters in Grayton Beach on Wednesday, October 5, followed by an After-Party at Salon 76.  Day-time venues include Silver Sands Premium Outlets, The Shops at The Hub, Tommy Bahama, and more. A full list of runway shows and schedule of events will be released in September.

Emerging designers who are selected as semi-finalists will showcase their designs on the SWFW runway at “30A Venue” on Thursday and Friday, and the judges will determine three finalists who will show on Saturday night.  The winner will be announced at the conclusion of Saturday’s runway show, and the winner will receive a prize package that includes $2,000 cash, a feature in VIE’s 2017 Fashion Issue, and a prime-time runway show at 2017 SWFW.

Chosen model applicants will be invited to a September casting call, and those who are cast will walk the SWFW runway to compete for the Sheila Goode Model of the Year award package, including $1,000 cash, a feature in VIE’s 2017 Fashion Issue and a meeting with Click Atlanta.

General admission tickets start at $20 for day-time events and $50 for prime-time events, and VIP tickets start at $100.

Tickets and special lodging partner packages offered by Rosemary Beach Cottage Rental Company and Courtyard Marriott Sandestin at Grand Boulevard can be found at swfw.org.

South Walton Fashion Week is produced by the Cultural Arts Alliance of Walton County (CAA) in partnership with Monark Events and presented by Visit South Walton, Grand Boulevard and VIE Magazine.

Other partners include 30Avenue, ZT Motors, VIVO Spa Salon, Oko, Pure & Couture, Willow + Mercer, Linda Miller – The Smile of 30A,  Bud & Alley’s, Emerald Coast Magazine, The 30A Company, Tommy Bahama, Alys Beach, and Silver Sands Premium Outlets. Net proceeds benefit the CAA, which is the designated Local Arts Agency that supports the arts through leadership, advocacy, funding, programs and education. The vision of the Alliance is to make Walton County a creative place in which to live, work and visit.

For more info, visit South Walton Fashion Week.