KREWE, a New Orleans-based independent eyewear company, is taking to the road in 2017
with its newly-crafted Tiny House, making an official Alys Beach debut on June 23, 2017, as part of a month-long residency at The Alys Shoppe in Alys Beach, Florida.
With a wide selection of colorful, beach-ready frames, KREWE will celebrate this unique community partnership with an intimate cocktail reception on June 23, open to local Alys Beach homeowners and the general public.
The Tiny House, a small showroom of 154.8 square feet, was designed as an exact replica of the iconic shotgun home— a symbol of New Orleans’ architecture and Afro-Caribbean lineage.
While its outer design harks back to the city of New Orleans itself, its interior feels entirely KREWE — a mini-store that sells premium, handcrafted eyewear with the same welcoming hospitality of the brand’s standalone storefronts in New Orleans and Savannah, Georgia.
“Our goal at KREWE is to take the simple things we love, and do them better,” said Stirling Barrett, Founder and Creative Director, KREWE.
The Tiny House movement encourages the idea of living simply and through experiences that enrich our quality of life. KREWE has interpreted this into a non-traditional mobile retail experience, and we’re excited to reach our customers in a new way, wherever they may be.
This idea of a unique way to shop eyewear isn’t entirely new to KREWE; in August of 2013, KREWE debuted the custom-built KREWE Cart. Featuring a fully-functioning bicycle attached to a lightbox, Barrett and the Cart were quickly seen as a staple at New Orleans festivals. Later, the brand opened a glass-cube — known as the Sunroom— that acted as part-showroom and by-appointment-only store.
Now they have taken their new tiny house on the road with an extended stop in Alys Beach.
The KREWE Tiny House will be open for business at 30 Mark Twain Lane, Alys Beach, through July 22. Store hours are Monday through Saturday 10 a.m. – 7 p.m. and Sunday 12 p.m. – 5 p.m.