WaterColor Merchants

From the divinely creative to the just plain fun, the shops and boutiques around the WaterColor Inn & Resort feature an assortment of clothing, gifts and much more. Located within the resort, you’ll find everything you need here to create a memorable vacation, or even bring a little of the Gulf Coast back home with you.

In WaterColor’s Town Center, Beachfolly offers fashion forward swimwear and cover-ups as well as resort casual clothing. So whether you’re heading to the Beach Club for some sun, or out to dine at FOOW, Beachfolly has the adornments and accessories to make any outfit complete.

Just across the bike-lined street, The Blue Giraffe is a unique art and gift gallery representing a diverse array of local and regional award-winning artists. Original art, handcrafted furniture and jewelry, sculptures and interior accents cover every surface. Their “Sea of Books” alcove holds a distinctive selection of inspirational titles.

Shopping in WaterColor

Just around the corner past WaterColor’s iconic clock tower, Old Florida Outfitters is something of a local institution, with tons of outdoor gear, including fly fishing supplies for use on the Gulf and nearby lakes.

Local ladies also make quite the fuss over The Fuss Boutique’s unique eye for cosmopolitan style, amidst a sea of flip-flops and sundresses.

Located in WaterColor Boulevard, The Watercolor Store offers official WaterColor logo apparel and merchandise such as hats, candles, colorful drinkware and more. In addition, the store includes Florida SweetTea Style- a boutique carrying jewelry from local artist Carrie Rhea Designs, Supergoop® sun care products, and upscale brands such as Draper James® clothing and accessories, MOJO® sportswear, lululemon® athletic apparel, and Peter Millar® fine clothing. 

Exhausted from all that shopping? Pop into Wine World for a refreshing glass of white wine and a grilled panini.