YOLO Board is prepared for another busy season with the opening of YOLO Board + Bike, the standup paddleboard (SUP) outfitter’s third retail store. Located just steps from the Gulf of Mexico’s sugar-white beaches at Gulf Place Town Center on Scenic Highway 30A, YOLO Board + Bike is home to the company’s new line of classic beach cruiser bikes, as well as the latest in boards, accessories and apparel.
The Gulf Place store’s official Grand Opening party was held on Thursday, March 20th.
“Opening YOLO Board + Bike at Gulf Place on 30A was a natural next step for us growth wise,” said YOLO Board co-founder Jeff Archer. “The community of 30A continues to be our #1 home team, and Gulf Place is one of those local destinations that thrives with so much life and energy year-round. With the Gulf of Mexico and Ed Walline Park just across the street, we really couldn’t think of a better spot for our newest location.”
In addition to the buzzed-about beach cruisers, the 1,000-square-foot store features the newest industry gear and apparel including YOLO Boards, YOLO Paddles, SUP accessories, YOLO Apparel, Mahiku Activewear Hawaii, TASC, Bamboo Sportswear, Carve Design, and much more. The new store takes inspiration from the company’s flagship headquarters YOLO Board + Beach in Miramar Beach, sharing the same cool blue interior with wood and metal finishes and trademark graphics by longtime creative partner Jake Meyer of I Will Design For Food.
“We’re thrilled to become a part of Gulf Place’s eclectic family of merchants,” said Laura Talbert, YOLO Board’s Director of Retail. “With its casual neighborhood vibe and easy access, our hope is that this location will better serve the locals and guests in and around the 30A area.”