The once small, independent coffee company roasting out of owners Dan & Sally Bailey’s home nearly 15 years ago, Amavida Coffee Roasters has not only grown beyond those humble beginnings and captured the attention and accolade from a national magazine, but the brand continues to grow and evolve.
Winners of Roast Magazine’s 2018 Roaster of the Year, Amavida is not new to the roasting game. The little local coffee company that could and would began in 2004 in Freeport, and the first Amavida cafe opened in Grayton Beach shortly after. Now, they are the proud operators of four local cafe locations.
Their specialty, organic and fair trade coffee and tea is offered in Whole Foods Market stores throughout the Florida region. There is even a 30A branded coffee sold online and in 30A stores.
Growth is something Amavida has adapted to well, moving their home office, roasting and distribution all to a new 10,000 square foot location in South Walton Commerce Park in 2018. Specialty coffee enthusiasts and the curious are invited to tour the facility and its gorgeous, made in the USA and energy efficient 35K Loring roaster.
The newly-designed logo and emblem combines indigenous aztec-style elements and marries their mindful and transparent business practices and mission, and even draws inspiration from our own beach community.
The dynamic radiant symbol illustrated, “signifies elements which bind us all, as well as our passion for coffee and love of life,” Amavida Coffee Roasters program manager, Jennifer Pawlik said. Customers will soon see the new vibrant colors and symbols on merchandise in the cafe spaces and on the website.
The updated branding highlights the essence of Amavida Coffee Roasters: community, sustainability, vibrancy, and integrity.
This is not the first rebrand for the company, so careful consideration was placed on exploring their identity while keeping true to the mission that has not wavered since their inception, to “maintain long-lasting relationships with better trading conditions that promote the sustainability of our customers, farmers, suppliers, employees and environment,” their website explains.
“Coffee, to me, means community. And the new branding is a conversation starter, we hope that it draws intrigue and inspires a deeper connection to the community and our high quality coffee,” Pawlik said.
CAROLINE STEPHENSON is a contributing writer to 30A.