First-Timer's Guide to 30Avenue in South Walton, Florida - 30A

First-Timer’s Guide to 30Avenue in South Walton, Florida

By: Abigail Abesamis Demarest | Posted Sep 4, 2020

Serving as the gateway to 30A, 30Avenue is located at the intersection of Highway 98 and east entry of famed Scenic Highway 30A in Inlet Beach. A lifestyle center, it offers exceptional restaurants, boutique shopping, health and beauty services — all within easy walking distance of Inlet, Rosemary, Seacrest, and Alys beaches.

Stone paved walkways and majestic palms surround the lush green and reflecting infinity fountain located in the heart of 30Avenue.

Generous parking and thoughtful aesthetic touches add to the appeal and make 30Avenue the premier lifestyle center along the Gulf of Mexico. Families can enjoy events and live music concerts under the palms throughout spring, summer, and fall seasons.


30Avenue is home to fine dining restaurants, lively family-oriented, and grab-and-go spots.


“Nothing fancy, just the way you want it,” is the motto at this seafood restaurant and market that’s been around since 1988. At their newest outpost at 30Avenue, Goatfeathers offers a seafood-centric menu (with fish sold by the pound) to be enjoyed on-site at their cafe or to-go, paired with housemade sauces and soups.

Amici 30A Italian Kitchen

Offering authentic Italian cuisine with a flair for celebration, Amici 30A Italian Kitchen uses only the best ingredients to prepare fresh and handmade dishes cooked to order in a lively exhibition kitchen. Featuring a Marsal Pizza Oven, guests can enjoy garden fresh salads, Italian small plates, signature dishes, various cocktail selections and an array of gelato flavors in a welcoming, family-style atmosphere.

Amigos 30A Mexican Kitchen

Just steps away from Amici is their sister restaurant, Amigos 30A Mexican Kitchen. Offering authentic Mexican cuisine with a flair for celebration. Enjoy delicious Mexican food to in a welcoming, family-style atmosphere.

Cuvee 30A

As seen on Emeril’s Florida, Cuvee 30A brings everything the Emerald Coast loves about celebrity Chef Tim Creehan’s wildly popular cuisine such as Amy Grant’s Seared Tuna Rare and Vince Gill’s Pecan Crusted Grouper to South Walton. Wine aficionados will love Cuvee 30A’s award-winning wine list.

Decadent Coffee and Dessert Bar

Stepping into Decadent will put your senses into Overload with the sweet and rich aromas from their fresh-baked desserts and custom roast in-house Decadent Dessert Blend Coffee.

Great American Cookies

Great American Cookies is known for its signature Cookie Cakes, trademark flavors, and a menu of delectable products baked fresh in-store.

Marble Slab Creamery

Need a cure for hot summer day? Pop into Marble Slab Creamery for a custom-made cool treat. Create your own custom blend with their large assortment of toppings and candies.

Aja Elevated Asian

Love of Steely Dan and appreciation for wordplay inspired the name behind Chef Tom Catherall’s latest restaurant venture.


Check out très chic Willow+Mercer for that city to beach look. Looking for a thoughtful gift for a friend or a treat for yourself? Make sure to visit 30A Olive Oil, Shimmering Seas Jewelry, Love2Run, and Outpost. You won’t want to miss the beautiful showrooms at Not Too Shabby and Lighting Etc. if you’re in the market for amazing home finds. Need an accessory or help with your cell phone? AT&T is also here to help!

Do you have a destination wedding planned? Visit Margaret Ellen Bridal, South Walton’s premier bridal shop.


Treat yourself to a little pampering while in the area! Start your day off with a good yoga or barre class at Otium and then enjoy a rejuvenating facial from Blush Beauty Lounge. Next, unwind with a specialty massage from 30A Medical Spa and finish your day off with a fabulous blowout at Rolland’s Beauty Bar.

The next time you’re heading down Highway 98 to your favorite beach town along 30A, don’t forget to stop by the “Gateway to 30A” where shopping, food, and fun meet work and play.

Abigail Abesamis Demarest is a writer, editor and former New Yorker based in sunny Panama City Beach, Florida. Her writing has been featured in HuffPost Food & Drink,, Insider, Business Insider, Apartment Therapy and more. When she’s not writing she’s reading up on the latest wellness trends, teaching Zumba classes, or reading a book on the beach.