The 30A Company has announced Gary John as its new Chief Executive Officer.
“It’s hard to believe, but I’ve been in the driver’s seat for nearly 17 years,” said Mike Ragsdale, Founder of The 30A Company. “I’ve taken the brand as far as I’m personally capable, and I couldn’t be more excited to now work under Gary’s new leadership.”
Ragsdale will now serve as 30A’s Chief Creative Officer.
Gary John is a seasoned executive who moved his family to South Walton several years ago.
“I’ve been searching for the best way to get deeply involved with our local community, and I can’t think of a better way than helping take the 30A brand to the next level,” said Gary. “We love our home, and I’m very honored to be able to help grow and elevate the 30A® and Beach Happy® brands.”
Prior to becoming 30A’s new CEO and Partner, Gary founded Good Influence Group, a venture development company that develops new products, brands, and business ventures with top social media influencers, best-selling music artists, and household names in professional sports.
Gary’s extensive expertise in product development, brand awareness, revenue growth, audience growth, mass market reach, and omni-channel initiatives is an ideal fit for 30A’s next chapter.
“I will always cherish and respect the history of the 30A brand and our beautiful community,” said Gary. “We will continue to grow the 30A brand and business in the community, and work to bring the 30A brand experience to other markets and opportunities as well. It’s such an iconic brand that started with a sticker. There’s so much more to it now.”
Gary said part of the company’s mission is to share happy stories from the beach, in the hope that the company can inspire others to live the life they’ve imagined. “30A is a lifestyle – it’s that happy place we all dream of when we need to unwind, unplug, and celebrate life,” he said. “We want you to have access to this even when you’re not on 30A. Mike and his team have created an extraordinary brand and business foundation. Now the fun really begins.”
30A is the #1 guide to Florida’s Scenic Highway 30A. 30A shares Beach Happy® stories and eco-conscious products with millions of fans through 30A’s media channels, including 30A.com, 30A Radio, 30A iPhone and Android apps, SouthWalton.com, and Beach Happy Magazine. 30A has over 1.5 million social media followers on Facebook, Instagram, YouTube, TikTok, Twitter and Threads. 30A licenses its brands for use with high-quality, eco-conscious products and services, including 30A Real Estate by Berkshire Hathaway HomeServices; 30A Recycled Apparel and 30A Retail Stores by Inked Brands; Beach Happy Café in WaterColor, Florida; 30A Drinkware by Tervis; 30A Craft Beer by Grayton Beer; 30A Seltzers by Surfing Bear Beverage Company; 30A Wine by Superb Wines; 30A Electric Bikes by YOLO; 30A Sun Care by Shine On Living; 30A Coffee by Amavida; 30A Luxury Linens by Trivesta Linens, and SALTIE hair care products. 30A apparel is made from recycled plastic water bottles, so far preventing 6.5 million plastic bottles from going into our oceans and landfills. 30A has raised over $3.2 million for coastal charities and has given away over 4.5 million of its world-famous blue 30A stickers. To learn more, visit 30A.com.
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Marketing Coordinator, The 30A Company