By Logan Burgess

Scenic Highway 30A, a 24-mile stretch along Florida’s Panhandle, has quickly become one of the nation’s most sought-after beach destinations, earning it the nickname “The Hamptons of the South.”

Much like the Hamptons, an elegant escape for city dwellers in New York, 30A attracts visitors from across the Southeast, including cities such as Nashville, Atlanta, Birmingham, Dallas, and beyond.

Its upscale yet laid-back vibe, breathtaking coastal views, and tight-knit community make 30A a go-to retreat for those looking to unwind and recharge.

Over the past two decades, what was once a quiet spot on Florida’s Panhandle—where many restaurants didn’t even stay open during the off-season—has transformed into a vibrant, year-round destination. Today, 30A draws a diverse crowd, from social media influencers to athletes and celebrities. Vacation homeowners and visitors like Sadie Robertson, Eric and Jessie James Decker, Vince Vaughn, Russell Brand, Tim and Demi Tebow, Chris Stapleton, and Jason Aldean are just a few examples of how 30A’s charm has captivated both the famous and those fortunate enough to experience its stunning beaches and unhurried lifestyle.

But 30A is more than just its sugar-white sand beaches and charming coastal communities—it’s a place where every detail, from its scenic bike paths to its locally-owned shops, invites visitors to embrace a slower, more meaningful way of life.

At its heart, 30A is about simplicity, connection, and discovering what it truly means to live “beach happy.”

What Sets 30A Apart?

Unlike other beach destinations, this area isn’t overrun with towering condos, amusement parks, or boardwalk attractions. Instead, it thrives on its distinct architecture, locally owned businesses, and a deep commitment to preserving the natural beauty of its beaches and rare coastal dune lakes.

Spanning 24 miles along Florida’s Gulf Coast, the 30A coastline is dotted with unique beach towns, each radiating its own personality.

From quaint art galleries and live music venues to farm-to-table dining experiences, 30A invites you to embrace a slower, more intentional way of life.

Perhaps most importantly, people come to 30A not just for a vacation but to bring a bit of the region’s “beach happiness” home with them. This concept, rooted in relaxation, simplicity, and a deep appreciation for the beauty of life by the water, is something that visitors and locals alike weave into their everyday lives long after they’ve returned home.

To truly understand what makes 30A so special, let’s explore its vibrant communities.

30A’s Beach Towns: Unique Communities Along the Coast

Each beach town on Scenic Highway 30A has its own character, combining to create a collection of unique communities that make 30A a destination unlike any other. Here’s a closer look at some of the area’s most popular towns and what makes each of them so special.

Rosemary Beach

With its cobblestone streets, lantern-lit walkways, and West Indies-inspired architecture, Rosemary Beach feels like an international getaway right in Florida. This upscale community attracts visitors with its mix of boutique shopping, rooftop dining, and a distinctly European ambiance. Rosemary’s pedestrian-friendly design invites leisurely strolls and evenings spent dining under the stars, blending refined luxury with the comforts of beach living.

Alys Beach

Alys Beach stands out along 30A with its striking white architecture and thoughtfully planned design, where every destination—from the pristine beach to the bustling town center—is within a pleasant stroll. Known for its exclusivity, this community offers a serene retreat for those who appreciate refined coastal living.

With cobblestone streets, lush courtyards, and thoughtful landscaping, this exclusive 30A town embodies timeless coastal elegance. Blending Moorish, Mediterranean, and Bermudian influences with courtyards inspired by Antigua, Guatemala, Alys Beach is a destination you must see to believe.

Seaside

Seaside is where New Urbanism was born. With its pastel-colored beach houses and community-centric design, Seaside feels like the set of a classic film, which it was, famously serving as the backdrop for The Truman Show. Seaside embodies the “beach happy” spirit through its local events, open-air markets, and walkability. Families gather here to enjoy the central amphitheater, local art galleries, and food trucks serving everything from gourmet grilled cheese to freshly caught fish tacos.

Grayton Beach

Grayton Beach is as eclectic as it gets on 30A. Known for its artsy and quirky vibe, Grayton is a place where the unofficial motto is “Nice Dogs, Strange People.” This is where visitors come to experience the authentic, unpretentious beach culture of 30A, with colorful bungalows, local art shops, and lively spots like the famed Red Bar. Grayton Beach State Park, with its winding trails and dune lakes, draws nature lovers year-round, adding to the town’s untamed, slightly bohemian charm.

Seagrove Beach

Seagrove Beach is one of 30A’s most beloved towns, thanks to its blend of old-fashioned charm and modern amenities. Known for its beautiful stretches of coastline, Seagrove is a perfect mix of beach living and local culture. Seagrove is also home to excellent dining, with fresh seafood restaurants offering Gulf-to-table fare and a variety of shops where visitors can pick up unique local goods. With its relaxed pace, Seagrove embodies the quintessential beach town experience, making it a favorite destination for those looking to enjoy the best of both worlds—coastal beauty and tight-knit community.

WaterColor

WaterColor is a nature-focused community that blends seamlessly with its coastal surroundings. With extensive biking and walking trails, lakefront views, and a welcoming feel, WaterColor is perfect for families and those looking to immerse themselves in the outdoors. The town’s conservation efforts and focus on green spaces make it a peaceful retreat for those wanting to experience 30A’s natural side.

Gulf Place

Gulf Place stands out as one of 30A’s most vibrant and artistic communities. This lively area offers a mix of art galleries, boutique shopping, and laid-back dining options, making it the perfect spot to soak up the local culture while enjoying the beach. The town’s gathering space, complete with an amphitheater, hosts everything from live music to Farmer’s Markets, adding to Gulf Place’s charm as a place where visitors can experience both creativity and relaxation in one picturesque location.

Blue Mountain Beach

Nestled between the popular towns of Grayton Beach and Gulf Place, Blue Mountain Beach is a hidden gem along 30A, offering a quieter, more peaceful escape. Famous for its towering sand dunes and the serene waters of the Gulf, this town is a haven for nature lovers and those seeking a slower pace. While more relaxed than some of 30A’s busier towns, Blue Mountain Beach still offers a variety of dining spots, art galleries, and rental properties that cater to visitors looking for both tranquility and convenience.

Why 30A is Called the “Hamptons of the South”

The nickname “Hamptons of the South” isn’t just about the high-end real estate or boutique shopping available on 30A; it’s an observation of the area’s feel and culture. Much like the Hamptons, 30A draws a diverse crowd of artists, business professionals, entrepreneurs, and celebrities, all seeking a relaxed escape from the hustle and bustle of life. But while the Hamptons carry a certain exclusivity, visitors on 30A feel a part of the local community, creating a sense of belonging that makes it feel less like a vacation spot and more like coming home for the summer.

Over the years, 30A has become a favored retreat for celebrities seeking a quieter beach experience, without the spotlight of places like Malibu or Miami. Here’s what some of them have said:

Sadie Robertson: “I met my husband here, so 30A is very special to me. I love the whole vibe of this area. The food trucks, the beach, the people, the energy, everyone is just excited to be here. 30A has it all.”

Brian Kelley: “There’s just a calm here. Every single time you cross that bridge coming home, you feel a weight taken off instantly.”

Jessie James Decker: “The sugar-white sand and the gorgeous emerald water—it’s just such a special place to me. I remember saying that when I got older, I was going to have a place down here one day. I wanted to be able to do this with my family. I’m pretty fortunate that I’ve been able to do that and now it is a happy place for my children. It’s our second home.”

Nick & Stefany Bare: “One of the first vacations we made as a couple was to 30A, so it’s a special place for us. Since then, we’ve been back multiple times every year, and it now truly feels like our home away from home.”

Alexandra Harper: “Honestly, I don’t think there’s anything in the world that compares to 30A—the way of living, the people, the beaches, the water. I mean, the most beautiful beaches you’ve ever seen, the shops, the bike riding. You are in a little bubble, and it’s my safe place.”

Taking “Beach Happiness” Home

For many, visiting 30A is not just about a vacation but about a lifestyle that they want to bring back to their everyday lives. “Beach happiness” is the feeling that comes from a day spent soaking in the sun, sharing laughter with family and friends, and ending with a stunning Gulf sunset. It’s about savoring the moment, taking a slower pace, and prioritizing happiness.

People leave 30A inspired to recreate elements of their visit at home. This could mean decorating their living spaces with coastal decor, making time for more outdoor activities, or simply adopting a more laid-back approach to daily life. The magic of 30A lingers, making it more than just a place on the map but a way of life.

More Than a Destination

While 30A may have earned its title as the ‘Hamptons of the South,’ it’s far more than an upscale beach retreat. It’s a place where life moves at a slower pace, where the beauty of nature is cherished, and where every moment feels like an opportunity to experience ‘beach happiness.’ So whether you’re here for the sunsets, the beachside communities, or the allure of simplicity, 30A promises an experience unlike any other.

Ready to experience the charm of 30A? Start planning your perfect getaway today. Explore accommodations and book your stay at 30A.com/lodging.