The 30A Company is proud to announce that 30A Gear is now available for purchase at For The Health Of It, a beloved natural goods store in the heart of Blue Mountain Beach. Since 1995, For The Health Of It has served Walton County with a thoughtfully curated selection of wellness-focused products and services, ranging from massage therapy and nutritional supplements to organic produce and what many consider the finest grass-fed beef in the Panhandle.

This partnership also marks the opening of The 30A Store’s fourth brick-and-mortar location, now operating inside the High Point shopping center, a staple of the Blue Mountain Beach community that is celebrating a milestone of its own.

To commemorate the 30th anniversary of the High Point shopping center, tenants including For The Health Of It, Big Daddy’s Bike Shop, and The 30A Store are coming together to host a community-wide celebration on Tuesday, April 9 from 9 a.m. to 2 p.m.

The event will feature live music, food trucks, vendor pop-ups, and exclusive in-store promotions. Both locals and visitors are invited to attend, explore the shops, and join in celebrating a long-standing center of commerce and community in South Walton.

With nearly 30 years of service, For The Health Of It continues to help locals and visitors improve the way they live—offering everything from therapeutic massage and cold-pressed juices to specialty grocery items and premium wellness products.

Now with the addition of 30A Gear, visitors can shop eco-conscious apparel and accessories that align with the brand’s values while supporting a business rooted deeply in the local community.

The 30th anniversary celebration is open to the public, and all are encouraged to stop by, enjoy the festivities, and connect with the businesses that have helped shape Blue Mountain Beach into one of the most cherished stops along 30A.

For more information, follow the event page on Facebook.