Celebrate the start of 2025 with a refreshing dip in the Gulf of Mexico at the South Walton Fire District’s (SWFD) 11th Annual Polar Bear Plunge. Taking place on January 1 at Shunk Gulley Oyster Bar, this family-friendly event raises funds for SWFD’s community education programs, ensuring that your icy adventure supports a great cause.

Participants can pick up their commemorative event towels starting at 11 a.m., with a lively costume contest at noon that’s open to all registered plungers.

At 1 p.m., join fellow thrill-seekers in a headfirst plunge into the crisp coastal waters—an exhilarating way to mark the arrival of the New Year.

Afterward, warm up back at Shunk Gulley Oyster Bar to continue the celebration.

Registration costs $20 per person, which includes an event towel; children 12 and under can participate for free, though they won’t receive a towel to ensure ample supplies. Register HERE!

Sign-ups are online-only, eliminating long lines and allowing you to plan ahead. The SWFD will closely monitor surf conditions to keep everyone safe, and even if double red flags are flying, the event will go on with a contingency plan.

Don’t miss this unique 30A tradition—register online now and kick off your 2025 with a memorable splash.