30A recently went behind the scenes for YOLO Board’s most ambitious photo shoot yet, shot over three intense days across Northwest Florida, including a grand finale at Grayton Beach.

We got some great footage, and photographer Sean Murphy gave us a sneak peek at a few of his own awesome shots.

The shoot took place at picturesque spots across Northwest Florida, including the Matterhorn Dunes on Okaloosa Island, Destin’s West Jetties, the Santa Rosa Sound and a magical morning at Morrison Springs when it was so cold steam rose from the always-chilly water.

YOLO’s  large team of collaborators included Murphy, a now L.A.-based photographer who grew up in Northwest Florida, photographer Raphye Alexius, Jake Meyer of I Will Design For Food, Chandler Williams of Modus Photography, YOLO Board Creative Director Shane Sauer, Madra McDonald of M Public Relations and over two dozen supportive staff and models, including 30A’s own Angie Ray and even Truman, the 30A Land Rover!

They worked from sunrise to sundown, capturing thousands of images featuring YOLO’s 2015 product line of paddle boards, paddles and lifestyle apparel.

On the final day at Grayton, beach trucks drove circles through the sand with photographers perched on their hoods, YOLO models took off in the sunset on their paddle boards and everyone gathered for a grand finale beach bonfire.

Check out some of Murphy’s photos and 30A’s behind-the-scenes videos.

Photographer Sean Murphy on his favorite moments of the shoot:

YOLO owner Jeff Archer on their biggest photo shoot yet:

Professional YOLO paddle boarder Westy at the shoot:

YOLO owner Jeff Archer on why 30A is a great spot for paddle boarding:

YOLO model Jesse Foy at the shoot:

YOLO model Sunny Foy at the shoot:

How you get birds to pose for photos:

Beach cruisers on parade at Grayton. Can you spot 30A’s own Truman?

Getting ready for the bonfire:

Get more information on YOLO’s product line at yoloboard.com. Also, check out more 30A Videos.