March on 30A and the Emerald Coast is packed, from big picture business conversations to live music on the green, outdoor adventures after dark, and a few feel-good community gatherings in between. Here are eight standout events happening this week at the beach:

1. AttrACT the Future at NWFL’s Economic Symposium

Join regional leaders at Sandestin for two days of insight, strategy, and momentum around growing opportunity and attracting top talent to Northwest Florida.

The 2026 FPL NWFL Economic Symposium runs Wednesday, March 4, at 8 a.m., with programming continuing from March 4 to 5 at Sandestin Golf and Beach Resort in Miramar Beach, exploring practical actions for long-term regional success.

2026 FPL NWFL Economic Symposium / Wednesday, March 4, 2026, from 8 a.m. @ Sandestin Golf and Beach Resort

2. Live at SOWAL House: Harrison Prentice

Country rock artist Harrison Prentice returns to SOWAL House on Wednesday, March 4 for two ticketed shows at 6 p.m. and 8 p.m. Expect a night of modern Americana, rich storytelling, and the kind of live performance that wins over every room.

Harrison Prentice Returns to SOWAL House / Wednesday, March 4, 2026, from 6 p.m. – 8 p.m. @ SOWAL House

3. Spring It On at Rosemary Beach Live Music Nights

Midweek plans, solved. Bring the whole crew to St. Augustine Green for a relaxed, open-air concert where blankets, lawn chairs, and good vibes are the dress code.

Joey Shaling and the Paisley Blues Band kick off the Spring It On! Concert Series on Wednesday, March 4, from 5:30 p.m. to 8:00 p.m. at Rosemary Beach’s St. Augustine Green. It’s free, family-friendly, and set in one of 30A’s prettiest walkable beach towns.

Spring It On! Concert Series: Joey Shaling and the Paisley Blues Band / Wednesday, March 4, 2026, 5:30 p.m. – 8 p.m. @ Rosemary Beach St. Augustine Green

4. Boats, Beach Living, and Big Weekend Energy

If you’ve been thinking about upgrading your on-the-water life, this is the weekend to wander, compare, and climb aboard everything that fits the vibe.

The Emerald Coast Boat & Lifestyle Show runs March 6 to 8 at Aaron Bessant Park in Panama City Beach, starting 10 a.m. daily. Expect major boat brands, engines, and marine tech, plus all the extras that make coastal living fun, from paddleboards and fishing kayaks to outdoor kitchens and beach cruising bikes.

Emerald Coast Boat & Lifestyle Show / Friday, March 6, to Sunday, March 8, 2026 @ Aaron Bessant Park

5. Alys Beach Valor Tequila Dinner for a Cause

Come for the elevated tasting menu and beautifully paired pours, stay for the feel-good reason behind the night.

The Valor Tequila Dinner PWMC Benefit happens Friday, March 6, at 6 p.m. at The Summerhouse at The Silva in Alys Beach. It’s an intimate seated dinner with curated Valor Tequila pairings, with proceeds from the PWMC Reposado supporting the Point Washington Medical Clinic and its donation-based care for the community.

Valor Tequila Dinner PWMC Benefit / Friday, March 6, 2026, from 6 p.m. @ Alys Beach

6. Book Carnaval Brings Stories to Grand Park

Costumes, creativity, and a little friendly bragging all belong here. Show up with a book to swap and leave with a new read and a happy heart.

Book Carnaval is Coming takes over Grand Park at Grand Boulevard on Saturday, March 7, from 10:00 a.m. to 1:00 p.m. Expect a community book swap, kid-created artwork from local fourth- and fifth-graders, and a festive atmosphere powered by Grand Boulevard and the St. Joe Foundation.

Book Carnaval is Coming / Saturday, March 7, 2026, from 10 a.m. – 1 p.m. @ Grand Boulevard

7. Fore Her: A Safe Space to Share and Heal

A calm, welcoming meetup for anyone navigating breast cancer, whether you’re in treatment, in recovery, or supporting a loved one and need community.

The Walton County Fore Her Peer Support Group meets Saturday, March 7 from 10:00 a.m. to 12:00 p.m. at The Hive 30A in Seacrest. This is a peer-led gathering for breast cancer patients and survivors, held on the first Saturday of each month.

Walton County Fore Her Peer Support Group / Saturday, March 7, 2026, from 10 a.m. – 12 p.m. @ The Hive 30A

8. Bats After Dark at the Biophilia Center

Trade daylight for discovery on a guided evening walk where the woods come alive and you get a front row seat to Florida’s nighttime rhythm.

Night Hike is Saturday, March 7, from 5:00 p.m. to 8:00 p.m. at the E.O. Wilson Biophilia Center in Freeport, featuring a guided trek focused on Brazilian free-tailed bats and other nocturnal creatures along the trail.

Night Hike / Saturday, March 7, 2026, from 5 p.m. – 8 p.m. @ E.O. Wilson Biophilia Center

9. Sunday Night Live with Jake and Aimee

Wrap the weekend with waterfront vibes, great food, and a set that’s easy to settle into, whether you’re dancing or just hanging back.

Jake and Aimee play live Sunday, March 8, from 7:00 p.m. to 10:00 p.m. on the main stage at Old Florida Fish House in Seagrove Beach.

Jake and Aimee / Sunday, March 8, 2026, 7 p.m. – 10 p.m. @ Old Florida Fish House

To keep up-to-date with daily 30A events and other fun things happening here at the beach, bookmark the 30A Events page, and download the free 30A iPhone and 30A Android apps.