From high-tech business talks to high-energy musicals, smooth jazz nights to tequila-fueled fiestas, 30A is buzzing with can’t-miss events this week. Whether you’re networking in Sandestin, brunching in Rosemary, or raising a glass to Mom, there’s something happening every day worth putting on your calendar.

1. Byte into the Future: How AI is Reshaping Business and Tourism

On Wednesday, May 7, from 11:30 a.m. to 1:00 p.m. at Sandestin Golf and Beach Resort, the Walton Area Chamber’s Power of Business Lunch, sponsored by Walton County Tourism, dives into the fast-evolving world of artificial intelligence. Guest speaker Dave Maher of Zehnder breaks down how AI is revolutionizing marketing, customer experience, and the tourism industry itself.

May 2025 Power of Business of Lunch sponsored by Walton County Tourism / Wednesday, May 7, 2025, from 11:30 a.m. – 1 p.m. @ Sandestin Golf and Beach Resort

2. Blonde Ambition Takes the Stage at ECTC

On Thursday, May 8 at 7 p.m., Emerald Coast Theatre Company lights up the night with Legally Blonde The Musical at 560 Grand Boulevard in Miramar Beach. This high-energy, pink-powered production follows Elle Woods on her hilarious and heartfelt journey from sorority queen to Harvard Law star. Packed with catchy songs, bold dance numbers, and a whole lot of girl power, this Broadway hit proves that being underestimated is the ultimate power move.

Legally Blonde The Musical / Thursday, May 8, 2025, from 7 p.m. @ Emerald Coast Theatre Company

3. Coastal Cool Meets Classic Jazz: Sheila Ford & Mike Levine Live at SOWAL House

Kick off the weekend in style on Friday, May 9 at 6 p.m. as SOWAL House in Rosemary Beach hosts an unforgettable evening of live jazz featuring the smooth vocals of Sheila Ford and the soulful keys of Mike Levine. With a dress code that’s effortlessly elegant, casual, with intention, this is where coastal charm meets cosmopolitan sound.

Friday Jazz Night feat. Sheila Ford & Mike Levine / Friday, May 9, 2025, from 6 p.m. onwards @ SOWAL House

4. A Day in the Life: The Sock Joplin Trio Returns to The REP

On Friday, May 9 at 7:30 p.m., The REP Theatre in Seaside hosts the electrifying Sock Joplin Trio for A Day in the Life, a genre-blending journey through classical, jazz, neo-soul, and hip-hop. Featuring pianist Joshua Thompson, saxophonist Jared Thompson, and powerhouse vocalist PsyWrn Simone, this nationally acclaimed trio crafts a sonic diary of rhythm, soul, and storytelling that captures the magic of 24 hours in full musical color.

The Sock Joplin Trio Presents: A Day in the Life / Friday, May 9, 2025, from 7:30 p.m. @ The REP Theatre

5. Bloom & Brunch: A Mother’s Day Celebration at The Garden at Peach Creek

On Saturday, May 10 from 9 a.m. to 3 p.m., The Garden at Peach Creek invites you to celebrate Mom with a day of florals, food, and feel-good finds in Santa Rosa Beach. Stroll through lush garden displays, shop for unique gifts, and enjoy delicious crepes from Creative Crepes 30A. With permanent jewelry pop-ups and heartfelt moments tucked around every corner, it’s the perfect way to say thank you with sunshine and style.

The Garden at Peach Creek Mother’s Day Celebration @ Santa Rosa Beach Aerial Arts

6. Tacos, Tequila & a Little Chihuahua Chaos: The 12th Annual Tequila and Taco Fest

On Saturday, May 10 from 1 to 4 p.m., the Village of Baytowne Wharf at Sandestin Golf and Beach Resort turns up the heat for the 12th Annual Tequila and Taco Fest. Enjoy unlimited tacos, tequila tastings, margaritas, live DJs, strolling mariachis, a Chihuahua beauty contest, and more. It’s the most flavorful fiesta on the Emerald Coast, and yes, there’s face painting for the little amigos too.

12th Annual Tequila and Taco Fest / Saturday, May 10, 2025, from 1 p.m. – 4 p.m. @ Sandestin Golf and Beach Resort

7. Mother’s Day on 30A: A Toast to Mom, from Brunch Buffets to Biscuit Bliss

This Sunday, May 11, the Scenic Highway 30A community is rolling out the red carpet for moms with a variety of unforgettable Mother’s Day celebrations – from elegant brunches to soulful live jazz and strawberry-kissed treats.

Big Bad Breakfast in Inlet Beach is serving up a sweet surprise with a complimentary strawberry dessert biscuit just for moms—house-made jam, fresh berries, and whipped cream included. Bonus: a special shopping offer from Lodge Cast Iron makes this brunch gift-worthy on all fronts.

Ovide at Hotel Effie invites you to indulge in an a la carte brunch blending Gulf Coast flavors with Southern elegance. Add a personalized touch at the Bloody Mary Bar or Build Your Own Mimosa Station, and toast to Mom with style.

Roux 30A is going all out with a refined three-course brunch featuring seasonal fare, curated wine pairings, and decadent desserts—perfect for those looking to elevate the day with a chef-driven dining experience.

Edward’s in Rosemary Beach is serving an elegant brunch in a picturesque setting, with Chef Josh’s standout dishes like Crab Cake Benedict and Lox and Avocado. With limited reservations available, this charming coastal gem is the place to treat Mom to something truly special.

Stinky’s Fish Camp and Stinky’s Bait Shack are keeping it coastal with all-day brunch and dinner menus, offering relaxed, seafood-forward feasts in true 30A fashion.

Fish Out of Water in WaterColor is offering a brunch buffet from 8 a.m. to 2 p.m., complete with complimentary mimosas and muffins. From 11 a.m. to 2 p.m., enjoy the smooth sounds of Ray Hitchell’s live jazz performance, setting the perfect tone for a day of gratitude and good vibes.

Whether you’re craving bottomless mimosas, strawberry shortcake, or a side of saxophone with your scrambled eggs, there’s no shortage of delicious ways to say thank you to the moms in your life. Reservations recommended, or arrive early to grab a spot at your favorite table.

To keep up-to-date with daily 30A events and other fun things happening here at the beach, bookmark the 30A Events page, and download the free 30A iPhone and 30A Android apps.