30A's Guide to Local Specialty Markets, Pharmacies, and More - 30A


30A’s Guide to Local Specialty Markets, Pharmacies, and More

By: Abigail Abesamis Demarest | Posted Apr 23, 2021

As you plan your trip to 30A, which will inevitably be filled with gorgeous days on white-sand beaches and delicious meals at locally-owned restaurants, you may be wondering about the best places to stock your home away from home (whether it’s beach snacks, beer, and wine, or a week’s worth of groceries) and run errands like picking up medication. To that end, we’ve compiled a directory highlighting the best local spots.

Specialty Markets:

1. For the Health of It

For The Health Of It Exterior

In Blue Mountain Beach, For the Health of It is a one-stop-shop for inner and outer wellness. Their store is stocked with health-focused fare — from organic produce to products catering to those with allergies or special diets — plus natural body care items and nutritional supplements. They also have a juice bar and offer massages in private treatment rooms.

2217 W County Hwy 30A, Santa Rosa Beach, FL 32459

2. Wine World

Wine World in Watercolor

Wine World Interior

Credit: Wine World, 2021

Located in WaterColor, Wine World offers a carefully curated selection of wines by the bottle, gourmet cheese, beer, cigars, gifts, and accessories. Larger Wine World branches can be found in Destin and Grand Boulevard, which also sell spirits. The WaterColor Wine World is attached to The Wine Bar, a restaurant serving chef-inspired entrees alongside an extensive, ever-changing wine list.

1735 E County Hwy 30A, Santa Rosa Beach, FL 32459

3. Modica Market

Modica Market

This Seaside staple has a little bit of everything, making it the perfect place to pick up a quick bite or stock your kitchen during your stay on 30A. The gourmet specialty store continues to be owned and run by the Modica family. Here, you’ll find homemade soups, sandwiches, Southern specialties, and cakes, plus wine, craft beer, and artisanal products like cheese and ice cream.

109 Central Square Seaside, Santa Rosa Beach, FL 32459

4. Cowgirl Kitchen

Cowgirl Kitchen in Rosemary

Photo credit: Kara Parkman

CK Feed & Supply is a gourmet specialty store located across the street from the flagship location of Cowgirl Kitchen in Rosemary Beach. They sell artisanal cheeses, dips, casseroles, wine, craft beer, cookware, picnic provisions, and more.

Cowgirl Kitchen Wine and Market

Cowgirl Kitchen Market & Cafe in Seagrove. Photo credit: Mallory Williams

Cowgirl Kitchen Market & Cafe in Seagrove offers inventive breakfast and lunch fare and a gourmet retail experience all under one roof.

CK Feed & Supply: 31 Main St, Rosemary Beach, FL 32461

Cowgirl Kitchen Market & Cafe: 3005 E County Hwy 30A, Santa Rosa Beach, FL 32459

5. Seacrest Sundries

Seacrest Sundries in Rosemary

Seacrest Sundries Interior in Rosemary

Photo credit: Collis Thompson

Part market, part cafe, Seacrest Sundries has a lot to offer. You can pick up groceries, beer, wine, bags of ice, beach supplies, and toiletries, or simply stop by for a quick breakfast or lunch. On the menu are staples like biscuits, pancakes, bacon, and eggs, plus sandwiches, burgers, hot dogs, quesadillas, salads, and fries.

10343 E County Hwy 30A F108, Seacrest Beach, FL 32461

Seafood Markets

1. Shrimpers Seafood Market

Shrimper's Seafood Market

Fish Catch Shrimpers

Photo credit: Shrimpers Seafood Market Facebook page

Family-owned and operated, Shrimpers is a full-service seafood market that’s been around since 1997. Here, you’ll find local, fresh-caught fish, shrimp, scallops, oysters, lobster, clams, and mussels. They also sell homemade soups, dips, salads, and key lime pie.

4444 US Hwy 98 West, Santa Rosa Beach, FL 32459

2. Buddy’s Seafood Market 30A

Buddy's Seafood Interior

Whether you’re looking for fresh fish to cook at home or prepared food that’s ready to eat, Buddy’s has you covered. A retail seafood market and takeout steam bar, Buddy’s steams and seasons wild-caught Florida shrimp to order. Market offerings include wild-caught Florida shrimp, grouper, snapper, mahi-mahi, and yellowfin tuna.

5231 E County Hwy 30A, Santa Rosa Beach, FL 32459

3. Goatfeathers Seafood Market

Goatfeather's Seafood Market Exterior

Interior Goatfeather's

Photo credit: Goatfeathers

“Nothing fancy, just the way you want it,” sums up Goatfeathers, a collection of seafood markets and restaurants that’s been around since 1988. Their newest outpost at 30Avenue sells fresh-caught fare and prepared dishes that can be enjoyed at the cafe. The Seafood Market in Santa Rosa Beach sells a variety of fresh fish and everything you need to complete the meal: seasoning, condiments, citrus, and vegetables.

Goatfeathers at 30Avenue: 12805 US-98 East, Suite O101, Inlet Beach, FL 32461
Goatfeathers Seafood Market: 3865 W County Hwy 30A, Santa Rosa Beach, FL 32459
Goatfeathers Seafood Market East: 4042 E County Hwy 30A, Santa Rosa Beach, FL 32459

Latin/Mexican Markets

1. La Tienda Latin Market

La Tienda Exterior

Pantry staples, snacks, sodas, and fresh fruit and vegetables fill the shelves at La Tienda Latin Market in Santa Rosa Beach. You can also pick up prepared entrees to be enjoyed to-go or at simple tables inside.

5008 US-98, Santa Rosa Beach, FL 32459

2. La Chalupita Mexican Market

For authentic and affordable Mexican fare, La Chalupita Mexican Market is a great option. Located in Santa Rosa Beach, they offer savory dishes and desserts, and the grocery section is stocked with shelf-stable foods and marinated meats by the pound.

3422 US-98, Santa Rosa Beach, FL 32459


Santa Rosa Pharmacy

This locally owned pharmacy offers personal service to its customers. You can pick up over-the-counter and prescription medications, plus other essentials like sunscreen and sunglasses.

2050 W County Hwy 30A Suite M1-106, Santa Rosa Beach, FL 32459

Farmers Markets

Farmer's Market

You can find farmers’ markets all along 30A, including ones in Rosemary Beach, Grand Boulevard, and Seaside. You’ll find everything from locally grown fruits and vegetables to homemade bread and desserts. For a comprehensive list of local events, check out the 30A event calendar.


Did we miss your favorite local market? Let us know


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Abigail Abesamis Demarest is a writer, editor and former New Yorker based in sunny Panama City Beach, Florida. Her writing has been featured in HuffPost Food & Drink, Forbes.com, Insider, Business Insider, Apartment Therapy and more. When she’s not writing she’s reading up on the latest wellness trends, teaching Zumba classes, or reading a book on the beach.