Greenway Station: A Premium Retail, Dining & Lodging Hub Is Coming to Seagrove - 30A

Greenway Station: A Premium Retail, Dining & Lodging Hub Is Coming to Seagrove

By: Carrie Honaker | Posted Mar 9, 2023

A new hub is coming to 30A right in the heart of Seagrove Beach. Greenway Station will offer upscale shopping, unique dining options, and lodging that blends the natural beauty of the surrounding landscape with modern amenities, all within a walkable space.

Access to the Gulf of Mexico, Point Washington State Forest, and the Timpoochee Trail recreational path lies just outside the doors of 15 small businesses, restaurants, and coffee shops located adjacent to The Lodge 30A.

Each business is opening on its own construction schedule so look for a staggered set of open dates.

Here are the latest additions to this upcoming Seagrove Beach hot spot:


Turbo Coffee

They started as an espresso bar in the back of a barber shop in Florence, Alabama. Then they found their own space and incorporated food they enjoyed eating like avocado toast, and homemade pastries. Now they are coming to 30A and they’re targeting late Spring or Early Summer for opening.

“I always tell people, it’s kind of a cliche, but we’re really in the people business. We get to serve people every day. We get to impact somebody every single day and that’s really cool,” says Reese Shirey, owner of Turbo Coffee.

Shirey likes to start his day with one of their cold brews. “I drink cold brew 365 days a year. Every coffee shop does cold brew, but we’ve really focused on developing an excellent recipe that’s consistently good. I love to have that with our avocado toast with an egg on sourdough, or the acai bowl with whey protein, peanut butter, blueberries, and homemade granola—it’s awesome,” Shirey added.

Sounds like the perfect breakfast spot for Lodge 30A guests!

The Salty Butcher

Yes, we have plenty of fresh gulf seafood, but when you’re looking for high-quality meats, they are a little scarce. Pretty soon the crew at The Salty Butcher will remedy that with their old-school butcher shop with onsite meat masters ready to slice your cuts to order. And one of the partners, Aubrey Craig, will be offering his certified sommelier skills to help guests pair meats with the perfect bottle.

Craig and partner Harrison Holditch found inspiration in those little sandwich shops in Italy and France where you walk up to the counter, talk to your butcher, and leave with high-quality cheese, meat, and bread for a delicious lunch. They want to be the place offering specialty cuts of beef, chicken, and pork that comes from farms they know and can trace, but they also want to be, “…the spot to grab a good quick lunch, that’s not too expensive. We decided if we’re gonna do this butcher shop, we should also use the cheese and charcuterie meats that we’re going to be selling retail and make sandwiches that people could grab to take down to the beach, or back to the office in Seagrove,” said Craig.

Hoping to open in early March, The Salty Butcher will be an outpost for retail wine, specialty cuts of meat, cheeses (local and global), charcuterie boards, and selective ingredients from around the world. Holditch elaborated, “The goal is for you to be able to make an entire meal from the store. Obviously, it’s not a place where you do your entire week’s grocery shopping, but if you’re just coming into town or want to have a quick steak dinner, you’ll be able to grab fresh produce, pasta, sauces, spices, and everything you need to prepare an entire meal in the store.”

Canopy Road Cafe

The breakfast and lunch hotspot will continue to serve the great food with innovative twists they have become known for in Inlet Beach.

Wild Olives

When this local favorite shuttered the Rosemary Beach eatery, a great outcry came from the community. Now slated for a June 2023 opening, the social media accounts have been afire with excitement. The new menu will feature fresh local seafood, Joyce Farms chicken, organic grass-fed meats, organic produce, and a plant-based menu section. Look for Chef Chris & his team to bring an exciting wine selection, craft cocktails, and the delicious foods they’ve always been known for. For more updates, follow Wild Olives on Facebook.

Pecan Jacks

If your sweet tooth is aching, this beloved 30A sweet shop has your fix. Southern pralines, brittles, and chocolates line up alongside ice cream flavors that reinvent old classics like Banana Pudding and adult alternatives like Kahlua Espresso.

Souper Jenny

Known to the Atlanta crowd, Souper Jenny has five neighborhood cafes serving comforting soups since 1999. Jenny Levison, the founder and chief “soup slinger,” fell in love with 30a and decided to bring her soups to the beach.

Local Cantina

The popular Columbus Ohio Mexican restaurant where everything is made fresh daily, is also bringing an outpost to the beach. Look for innovative takes on tacos, burritos, and bowls alongside more traditional plates.


An eclectic mix of boutique shopping abounds at Greenway Station. From decor for your home to unique souvenirs, to that perfect bohemian sundress for dinner out, to a bike rental for the day, it can be found here.

YOLO Board and Bike

The newest YOLO Board location will have a large selection of the beloved stand-up paddle boards and beach cruiser bikes for rent that visitors and residents have come to associate with life on 30A. Also available will be retail paddle boards, bikes, and apparel.

Coast Hippie

Locally-owned clothing line Coast Hippie was started by two sisters in Seagrove Beach. They carry a variety of t-shirts, hats, stickers, beach bags, UPF shirts, and more.


Launched in 2014, these vibrant flip-flops offer a unique massaging sensation and can be found in some of the most exclusive resorts and spas worldwide.

Southern Tide

With a conviction that the South is a state of mind, not a location, it won’t be hard to find the perfect memento here. They carry clothing for every occasion from dinner out to a day at the beach.

Free People

The destination for bohemian fashion for women, Free People features vintage looks and the hottest trends. A wide range of apparel inspired by art, music, and travel showcase free-spirited femininity and creative design.

Linen and Sand

Inspired by global travel, coastal living, and the natural world, their goal is to, “… help you create a home that reflects a life well lived and a life you love.” Designer-curated collections are filled with artisan products from small studios across the globe.

Jonah Allen Studio & Gallery

Allen’s large-scale environmental photography can be seen on walls all over 30A (including The Lodge 30A), but coming in late March his art can be found at his new gallery space. “This is the next progression in my evolution as an artist. There will be new pieces, my newly-released book Where Waters Meet (an aerial journey of 30A), and some smaller items for purchase,” said Allen.


The Lodge 30A

The latest St. Joe project offers a boutique space filled with coastal elegance and augmented by exceptional amenities like access to the private Watersound® Beach Club,  private championship golf courses, and a fitness center. The elegant accommodations are designed with natural materials that call to the surrounding environment. Convenience and comfort combine in the three-story boutique hotel offering standard studios, premium studios, and premium suites.  It promises, “…an approachable experience that will feel equal parts laidback and luxurious. When you’re here, may your heart be full and your spirit runs free.”

Reservations are now open for March 2, 2023, and beyond.

4721 East County Highway 30A
Santa Rosa Beach, FL 32459
Reservations:  1-877-345-1986
Hotel Information: (850) 608-3500

For more info, visit Greenway Station or get in touch with them at 850-585-5290.

Carrie Honaker is a Florida-based freelance writer who is not sure where she will land next, but it will involve messy eating, a spicy Tempranillo, and finding the local dive bar. Her work has been featured in Wine Enthusiast, Bon Appetit, and others. You can find her on Twitter and Instagram @writeonhonaker.