Grayton Beer Company officially unveiled its new range of locally brewed beers today. The new brews are due to hit the market later this month.
“We are proud to be the first brewery based in South Walton, brewing our beer locally and serving the entire Emerald Coast and surrounding areas,” said Jamey Price, founder of Grayton Beer.
The new designs are colorful, bright and bold, and they incorporate images well-known to locals. The flagship beer for Grayton Beer – Original – is wrapped in rich, red colored packaging and features a new branding campaign, Be Original.
“Attractive packaging is an important part of launching new beers,” said Martin Liptrot, the VP of Marketing and Sales at Grayton Beer who led the overall design process. “We know taste and style are important on the Emerald Coast, and our designs are thoughtfully constructed to fit with the great lifestyle we enjoy here on the beach. So far, we have had terrific feedback on them from locals.”
The range of beers also includes 30A Beach Blonde Ale, which incorporates 30A.com’s iconic blue logo.
“We worked with local designers, with Mike Ragsdale and his 30A team, and thousands of 30A fans to get that design just right,“ said Liptrot. “We knew the beer needed to have a blonde girl image on it but getting it right was important. She is stylish, full of vitality and classy – she has a little bit of a retro look and she really fits with the vibe on the 30A.”